Tuesday, July 30, 2013

ePharma Session Spotlight: Smaller, Smarter and Faster: How to Launch a Big Brand with Start-Up Resources

Pin It Now!
Smaller companies are at both an advantage and disadvantage when it comes to launching marketing campaigns that need to compete against companies with larger budgets. Smaller companies may have smaller budgets and less resources, but they also have the ability to react faster, and upper management tends to be more willing to push the envelope. At ePharma Summit West, we'll address this in a case study featuring XenoPort.  They relaunched a brand after taking it over from a larger company. Hear how they quickly created a big-impact campaign, with the help of Heartbeat Ideas.

ePharma Summit West will take place September 16-18, 2013 in San Francisco, California.  For more information on this session and the rest of the program, download the agenda.  Would you like to join us?  As a reader of this blog, when you register to join us and mention code XP1856BLOG, you'll save 15% off the standard rate.

Featured Session: Smaller, Smarter and Faster: How to Launch a Big Brand with Start-Up Resources

Featured Speakers: Trey Benson, Executive Director, Commercial Development, XenoPort
Bill Drummy, Founder & CEO, Heartbeat Ideas and Heartbeat West

About the session: Imagine this scenario: You're a small pharma company with investors to please; you've got limited budgets and all eyes are on you to successfully commercialize the company's first
product. No sweat, right? Learn what it took to achieve success from both the client andagency side.
  • Define a unique and differentiating strategy in compressed timeframes
  • Generate uncompromising creative at high speed
  • Motivate a team under intense pressure
  • Bake in measurement at every step
Post a Comment