Today we feature the session Build a Cohesive Campaign to Increase Media Fluidity & Improve
Channel Integration. To learn more about Capalbo's session and the rest of the program, download the agenda here. If you'd like to join us at ePharma Summit West this September 16-18 in downtown San Francisco, as a reader of this blog when you register to join us and mention code XP1856BLOG, you'll save 15% off the standard rate! Have any questions or want to get involved? Feel free to email me at JPereira@iirusa.com.
|Speaker Tara Capalbo|
Featured Speaker: Tara Capalbo, Consumer Product Director, Botox® Urology, Allergan
About the session: Have you ever had a website lead you to a video that was no longer up, or seen a commercial leading you to tweet at an account that hasn’t been active in weeks? Building a fluid customer experience (beginning prior to your product launch through your campaign) with consistent
messaging across all channels is something so simple, but is not always done well.
- Use competitive intelligence to determine which channels your customers use to ensure you focus your efforts on channels they already use
- Ensure alignment in messaging across your constituents from patients to HCPs to office staff to payers
- Manage the digital assets when everyone is getting a customized message