Wednesday, July 3, 2013

ePharma Summit West Session Spotlight: Build a Cohesive Campaign to Increase Media Fluidity & Improve Channel Integration

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We all know the data: people watching TV are probably also on their tablet or cellphone at the same time, which is why it’s important to have consistent messaging across channels, and understand which channels your customers are most likely to be using. Ideally, not only will the messaging be consistent, but it will also be customized based on the channel your customer is using.  This fall at ePharma Summit West,  Tara Capalbo, the Consumer Product Director, Botox® Urology at Allergan will be on hand to share how to create an integrated, customized campaign that ensures a fluid experience for your customer.

Today we feature the session Build a Cohesive Campaign to Increase Media Fluidity & Improve
Channel Integration.  To learn more about Capalbo's session and the rest of the program, download the agenda here.  If you'd like to join us at ePharma Summit West this September 16-18 in downtown San Francisco, as a reader of this blog when you register to join us and mention code XP1856BLOG, you'll save 15% off the standard rate!  Have any questions or want to get involved?  Feel free to email me at JPereira@iirusa.com.

Speaker Tara Capalbo
Featured Session: Build a Cohesive Campaign to Increase Media Fluidity & Improve Channel Integration

Featured Speaker: Tara Capalbo, Consumer Product Director, Botox® Urology, Allergan

About the session: Have you ever had a website lead you to a video that was no longer up, or seen a commercial leading you to tweet at an account that hasn’t been active in weeks? Building a fluid customer experience (beginning prior to your product launch through your campaign) with consistent
messaging across all channels is something so simple, but is not always done well.
  • Use competitive intelligence to determine which channels your customers use to ensure you focus your efforts on channels they already use
  • Ensure alignment in messaging across your constituents from patients to HCPs to office staff to payers
  • Manage the digital assets when everyone is getting a customized message

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