Thursday, July 18, 2013

Managed Market & Health Care Policy Teams: Download the New HealthEconomics.com Podcast

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According to a recent PwC report, "No matter how many sales reps a company fields or how many samples it hands out, if a new treatment doesn't offer more value than competing therapies, healthcare payers in the mature markets simply won't buy it." We know that payers are having an increasingly large role in deciding what gets prescribed, so their opinions matter now, more than ever. However, while managed markets teams and HCP marketing teams have traditionally worked independently, collaboration is now needed to ensure a strong, cohesive marketing campaign that highlights your product's benefits.

Dr. Patti Peeples, President of HealthEconomics.com, discusses how payers specifically are moving towards a much more customer-centric focus and how this shift may pave a pathway for payers and pharma to achieve their goal of a less contentious relationship.  Download her podcast, focused on digital marketing for payers she recently recorded in preview for ePharma Summit West. 

Patti will be joining us at ePharma Summit West on the panel discussion “The Evolution of New Care Delivery Models & Their Effects on Pharma Marketing” and will be joined by Jeff Landau, Director Strategic Marketing & Corporate Development, Threshold Pharmaceuticals and Mike Strong, Health Systems Manager, Novo Nordisk. For more information on this session and the rest of the program, download the agenda.

If you’d like to join us this September 16-18, 2013 in Downtown San Francisco, as a reader of this blog, you can save 15% off the standard rate when you register to join us and mention code XP1856BLOG. If you have any questions feel free to reach out to Jennifer Pereira.
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