Thursday, July 18, 2013
Managed Market & Health Care Policy Teams: Download the New HealthEconomics.com Podcast
Dr. Patti Peeples, President of HealthEconomics.com, discusses how payers specifically are moving towards a much more customer-centric focus and how this shift may pave a pathway for payers and pharma to achieve their goal of a less contentious relationship. Download her podcast, focused on digital marketing for payers she recently recorded in preview for ePharma Summit West.
Patti will be joining us at ePharma Summit West on the panel discussion “The Evolution of New Care Delivery Models & Their Effects on Pharma Marketing” and will be joined by Jeff Landau, Director Strategic Marketing & Corporate Development, Threshold Pharmaceuticals and Mike Strong, Health Systems Manager, Novo Nordisk. For more information on this session and the rest of the program, download the agenda.
If you’d like to join us this September 16-18, 2013 in Downtown San Francisco, as a reader of this blog, you can save 15% off the standard rate when you register to join us and mention code XP1856BLOG. If you have any questions feel free to reach out to Jennifer Pereira.