If you read Mashable, or Fast Company, or even read the New York Times, you know as consumers become more tech-savvy, they’re using mhealth tools to manage their health. With mhealth meaning everything from fitness trackers to telemedicine, the industry is growing exponentially, and pharma has traditionally been slow to get involved. Now is the time to act—since your customers are actively using these tools, they create a huge opportunity for you to connect with customers via the tools and technologies they already use.
At ePharma Summit West, taking place on September 16-18 in San Francisco, you’ll hear directly from mHealth companies, hand-selected by Rock Health, a digital health incubator based in San Francisco. They’ll share insight into their tools, and discuss the role pharma can play in the digital health revolution.
Want a preview? Hear the recently recorded podcast with Amy Puliafito, Marketing and Media Manager at Rock Health, and get her insight into the industry and the opportunities for pharma to get involved.
Rock Health will participate in a panel discussion, Marketing’s Role in Accelerating Innovation in the mHealth Space, on Tuesday, September 17th alongside David Kopp, Executive Vice President of Consumer Media at Healthline Networks, Inc. This panel takes you beyond the wow-factor and discusses how pharma marketers can work with these new technologies to increase exposure and adherence. To find out more about this session, download the program..
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