Tuesday, August 13, 2013

White Paper: The Social Business Benchmark Study

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Recently, The Social Business News compiled an in-depth report looking at how businesses conducted their social media marketing.  But more interestingly, they divided social media efforts into three categories - social media, social media marketing and social business.

They defined the levels of social:
  • Socially familiar: In this stage, companies are broadcasting messages and learning their place online.
  • Socially present: Broadcasting messages to develop relationships. In this stage, companies develop metrics to quantify social media efforts and drive awareness of their products.
  • Socially enabled: When companies reach this level, gather information from chatter that can be useful in a company - product development and input from consumers talking on the web.  Social networks are also a visible tool used in the majority of customer-facing platforms.
  • Socially integrated: This is rarely achieved by any company - and isn't always conducive to business goals
In terms of the companies' performances, when assessing themselves, they believe their strengths when it comes to successfully executing social strategies, they're most equipped when it comes to governance and staffing. Interestingly enough, companies find that their weakness in social strategy lie in their intentions and operations.

Read the full white paper here.

This fall at the ePharma Summit West event in downtown San Francisco, California, Christine Hill, Senior Director, Global Customer Experience Strategy, Eli Lilly and Company will be on hand to look at how socially enabled companies can more effectively use their social research to understand what an audience wants and needs by using social platforms to communicate with them.  For more information on this session, download the agenda.  If you'd like to join us, until midnight tonight, you can register to join us by emailing register@iirusa.com with your full contact information and the code XP1856GOLD* to receive the discount. This limited-time offer is only available for 48 hours starting Monday, August 12th at 12AM ET to Tuesday, August 13th, 2013 at 11:59 ET.  See full rules and regulations here.

Do you believe Pharma should be out there engaging in the conversations?  Do you see a day where Pharma achieves complete social integration with their consumers?
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