Thursday, September 26, 2013

Patient Engagement at Point of Care

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Today's healthcare system focuses mainly on fixing those who are sick.  What would happen if we took the instances where we have a patient with time on their hands in the healthcare setting environment.  What would happen if we gave them the tools to learn and understand the changes that were taking place while at their hospital stay - like what drugs they were taking and how it affected their ailment?

Iltifat Husain, MD at iMedical Apps recently wrote a blog post looking at the various possibilities of what could happen if something as simple as the patient's television was swapped with an iPad with television streaming capabilities in a patient's hands.  In their spare time, should they find themselves bored with flipping channels, an iPad with the right app can present the patient with the opportunity to learn about the medications they're taking, what changes they make to the body in order for them to successfully fight the ailment.  This is also a great time to acquaint the patient with the look and feel of each medication so the individual also know what the pills look like.  Dr. Husain goes as far as to say that by the end of the stay that if the patient can't identify what medication he/she is taking and what it functions as, more education should occur before the patient can leave the hospital.

This February at ePharma Summit, experts will gather for the panel Pharma’s New Value Proposition and How Marketing Innovators Need to Evolve to Drive Value in this New Paradigm to discuss how important patient outcome programs are among many other things. Pharma help the patient education process. Join others in New York City this February 10-12 to to network and discuss this possibility and others that will allow patients to become more empowered. We're in the final stages of creating this year's program. Sign up for email updates to get announcements on the latest program updates.

What do you think?  Should patients be required to learn more about what medications they're taking and why?  Will this empower them to become better patients and lead to better care for themselves in the future?
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