What keeps you awake at night?
During the ePharma Summit advisory board meeting, meetings and research calls, I continuously found myself asking potential ePharma attendees what keeps them awake at night, and what stands in their way of being better at their jobs. There were the standard responses (too much work, too little time), there were the jokes ("my two-month-old keeps me awake at night"), then there were some interesting answers:
"Driving change within my organization."
Several people mentioned that they finally feel like they've gotten a seat at the important, forward-looking company-wide meetings. Most organizations recognize that digital marketing drives sales, increases brand awareness, and overall effects their companies' bottom lines. How can you ensure you make the most of your time in these meetings, and use them to become a change agent?
"The Affordable Care Act is important, but what does it actually mean for me?"
There are millions of previously uninsured that will now have access to insurance. The whole care delivery ecosystem is changing, as ACOs come into effect and health insurance exchanges go live. You know that there are new opportunities, but what are those opportunities, from a marketer's perspective?
We'll cover these topics and more at ePharma, taking place on February 10-12 in New York. I invite you to download the brochure. If you would like to get involved as a speaker, please email me at SGordon@iirusa.com, otherwise stay tuned for additional trends we've identified and will be covering at ePharma next year.
I look forward to seeing you in February!
PS. As a reader of this blog, when you register to join us and mention code XP1906BLOG for maximum savings!