That's exactly what Pfizer has done for primary care physicians in the United Kingdom according to Pharmafile. With this new technology, physicians are getting information on their time when and how they want it. The new webpage provides links to all the branded drugs available in their market as well as an online meeting room where doctors can book time slots to talk to sales representatives as well as see media rich presentations. They are reaching out to their potential market and letting them know these services exist by advertising in British Medical Journal.
This February 10-12, 2014, at the ePharma Summit, we'll have a track that focuses on healthcare provider engagement - from mobile marketing advice, content creation to sales force messaging and physician engagement. We're putting the finishing touches on the 2014 ePharma Summit program. To receive the latest information on ePharma and be notified when the agenda is released sign up
Do you think doctors reaching out to sales reps would be a better solution than the current sales rep model? What supplemental initiatives do you also see working for an effort like this?