Friday, October 25, 2013

Why are digital Pharma marketers worried?

Recent research from 3 Monkeys Health + Wellness, showcased in The Drum, shows that many Pharmaceutical marketers find it harder to do their job today than five years ago. Out of 5000 marketers surveyed, over 83% of marketers find it hard to properly work in the sector. Over 77% expressed that marketing on the digital platform with the rules and regulations in place - or not in place - made it hard to properly do their job. Which is concerning as the article also surveyed consumers and found that 62% of 18-24 year olds use the Internet as their first place of reference for health material and 73% of all adults who visit the doctor come home and search the internet for more information after leaving the doctor.

Jonathan Bush, CEO, athenahealth will be speaking this February at ePharma, where he will address innovations in healthcare delivery.  It seems that Pharma marketers are on the forefront of this as they know their market is online and they can be used as a tool to bridge the gap between the patient research both before and after a physician's appointment and the visit to the physician's office.  For for more information on this session and the rest of the program, download the agenda.  If you'd like to join us this February 10-12, 2014, as a reader of the blog, register to join us and mention priority code XP1900BLOG* and save $100 off the current rate!

Do you feel this way?  What inconveniences are you facing when it comes to digital marketing?  And how do you see it evolving the patient/doctor relationship?