Monday, December 9, 2013

Collaboration leads to awareness

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In a recent article from News Medical, they look at a recent effort made by the Hospital for Special Surgery in New York City to increase awareness and participation on their social channels surrounding the rare disease Lupus.  They tested whether or not working with the S.L.E. Lupus Foundation would work to increase the number of participants joining their Facebook chats to increase awareness of the disease.  HSS already knew that the Lupus audience online had a desire for information and were digitally inclined to participate in a chat like this.  By having a Facebook Chat, the HSS was able to provide a team of experts at one given time to answer any questions those participating in the chat had to an audience that was already online and asking questions.  They were to educate their audience on any question asked during the period and promote proper physicians visits during this time.

When HSS teamed up with the Lupus Foundation, they saw 332 new likes to their page the day of the chat and 6624 people saw the post.  This is a significant increase from the 34 average likes from the previous two posts.  Overall participation soared by 200% - proving the effort to be a true success.

This February at the ePharma Summit, William J. Tunno, Director, Global Patient Advocacy & Professional Relations, Boehringer Ingelheim Pharmaceuticals, Inc will be on hand to present Create Open Dialogue with Patient Advocates and Bloggers.  In addition to online chats, find out where your patients are online and how to really connect and engage with them.  For more information on this session and the rest of event, download the agenda.  If you'd like to join us, as a reader of this blog when you register to join us in New York City February 10-12, 2014 and mention code XP1906BLOG, you'll receive the maximum savings - up to $100 off the standard rate!

How important is it to work with well connected patient advocacy groups in today's digital age of marketing?
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