Thursday, August 29, 2013

What does today's Internet user look like?

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As we saw last week, the Internet is not going to slow down as a tool for people to research their health. So what does the Internet user look like today?

InternetServiceProviders.org recently published an infographic detailing the future profiel of the internet user.  Worldwide, 2.4 billion people use the internet.  That's roughly 39% of the world's population.  By 2017, it's predicted that there will be over 1 billion additional users compared to this number.  Also, due to the fast-selling SmartPhone, it's expected that mobile browsing will surpass desktop browsing by 2015. One of the most interesting facts that the infographic shares is that there are more SmartPhones in the world than the population of Brazil.


The Next Billion Internet Users: What Will They Look Like?

How does this industry get online and interact with these new users? Christine Hill, Senior Director, Global Customer Experience Strategy at Eli Lilly and Company will be on hand this September at ePharma Summit West to present Customers in the Driver’s Seat: Understanding What Your Audience Wants and Needs.  During her presentation, she'll look at the new face of innovation and engagement driven by your consumers who are this fast-growing number of internet users.  For more information on this session and the rest of the program, download the agenda. If you'd like to join us September 16-18, 2013 in Downtown San Francisco, as a reader of this blog, today only, you can save 50% off the standard gold pass rate. Simply email register@iirusa.com with your full contact information and the code XP1856GOLD2* to receive the discount. This limited-time offer expires Thursday, August 29, 2013 at 11:59PM ET. See full rules and regulations here.

Wednesday, August 28, 2013

mHealth & Healthcare Integration: What's taking so long?

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We all know that mHealth is here to stay.  Information Week predicts this industry could reach $61 billion in revenue by 2017.  For everyone with a SmartPhone, one of every two people have downloaded an app that can be considered a mHealth app.  That's up from 12% of all SmartPhone users in 2012.  What are a few of the setbacks that are holding the industry back from fully adopting them as a healthcare tool?  Delayed regulation on Apps that can be considered medical devices is one. The other is full integration into the healthcare system.  The information should also be added to a patient's carelog on their electronic health record.  The current healthcare system is also lacking in rewarding physicians for integrating these tools into their arsenal of tools they can use to care for a patient.

Fierce Mobile Health points to app developers should take into consideration what problem their mHealth app solves and how it can help the current problems facing the healthcare industry and how they can alleviate some of the pain points in the healthcare industry including:  service delivery, health workforce, health information systems, access to essential medicines, financing, and leadership/governance.  Not only does this need to be done for the healthcare workers, but demonstrating the usefulness of mHealth to the patients and how it can work into their daily lives to promote better health for themselves. Overcoming this obstacle will allow mHealth to better thrive in today's healthcare landscape.

How can the mHealth industry really excel?  Both articles from Fierce Mobile Health and the Global Health: Science and Practice articles point out that solutions need to be analyzed and presented. Why is mHealth something that can work to improve the healthcare system?  How is it helping?  Once the industry finds a universal language to communicate their features and function to the public, physicians and healthcare providers, they'll truly excel and have a great possibility of being used tool that can be fully integrated into the healthcare industry.

Next month at ePharma Summit West, we're teaming up with Rock Health to lead the panel discussion Marketing’s Role in Accelerating Innovation in the mHealth Space.  How can current marketers in the Pharma and Healthcare space join the push for the industry to understand the value of mHealth apps?  Join us to find out.  For more information on this session and the rest of the program, download the agenda.  If you'd like to join us September 16-18 in downtown San Francisco, today and tomorrow, you can register to join ePharma Summit for half the price!  Email register@iirusa.com with your full contact information and the code XP1856GOLD2* to receive the discount. This limited-time offer expires Thursday, August 29, 2013 at 11:59PM ET.  Read the full rules and regulations here.

ePharma Summit West Labor Day Sale! How can you save 50% off the Gold pass? Details here!

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To celebrate the finale of a great summer, we're throwing an ePharma Summit West Labor Day sale!

For the next two days, we're offering you - the ePharma Summit Online Community - a chance to attend ePharma Summit West in San Francisco for half the price of normal admission!

How can you take advantage of this offer? Email register@iirusa.com with your full contact information and the code XP1856GOLD2* to receive the discount. This limited-time offer expires Thursday, August 29, 2013 at 11:59PM ET.

ePharma Summit West will take place September 16-18, 2013 in downtown San Francisco. Download the agenda if you'd like to know more about the program. If you have any questions, reach out to Jennifer Pereira at jpereira@iirusa.com.

Rules and Regulations Apply:
• This offer is only available for the Gold: 2 Day Conference Only Pass.
• This offer is not eligible for the Silver Pass: 1-Day Summit Only
• Registrants will receive 50% off the standard registration rate
• This offer only applies to passes purchased on Wednesday, August 28 and Thursday August 29
*This is a non-transferrable offer and cannot be retroactively applied nor combined with other offers, discounts or promotions. Offer only valid between August 28-29, 2013.

Wednesday, August 21, 2013

Download the New Rock Health Podcast

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If you read Mashable, or Fast Company, or even read the New York Times, you know as consumers become more tech-savvy, they’re using mhealth tools to manage their health. With mhealth meaning everything from fitness trackers to telemedicine, the industry is growing exponentially, and pharma has traditionally been slow to get involved. Now is the time to act—since your customers are actively using these tools, they create a huge opportunity for you to connect with customers via the tools and technologies they already use.

At ePharma Summit West, taking place on September 16-18 in San Francisco, you’ll hear directly from mHealth companies, hand-selected by Rock Health, a digital health incubator based in San Francisco. They’ll share insight into their tools, and discuss the role pharma can play in the digital health revolution.

Want a preview?  Hear the recently recorded podcast with Amy Puliafito, Marketing and Media Manager at Rock Health, and get her insight into the industry and the opportunities for pharma to get involved.

Rock Health will participate in a panel discussion, Marketing’s Role in Accelerating Innovation in the mHealth Space, on Tuesday, September 17th alongside David Kopp, Executive Vice President of Consumer Media at Healthline Networks, Inc. This panel takes you beyond the wow-factor and discusses how pharma marketers can work with these new technologies to increase exposure and adherence.   To find out more about this session, download the program..

As a reader of this blog, you can save 15% off the standard rate - a savings of up to $450 off the standard rate, when you register to join us!  Simply mention code XP1856LINK. You can register by visiting the webpage or emailing register@iirusa.com.

Thursday, August 15, 2013

Look Who's Attending ePharma West Summit next month in San Francisco!

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Time and time again, we’ve heard that most valuable information you can get at a conference is hearing first-hand experience from pharmaceutical executives. There is no greater value than hearing someone’s personal experience and lessons learned, especially when it mirrors your own obstacles and goals.

Join us at this year’s ePharma Summit West on September 16-18 in Downtown San Francisco, where you’ll have the opportunity to hear directly from pharmaceutical marketers on successes they’ve experienced when marketing to HCPs, consumers and even payers.

You will be part of an event that will give you the tools and ideas to do more with less. Learn strategic thinking and actual implementation experience from these forward-thinking brands:
About.com * Allergan * Amgen * Avanir Pharmaceuticals * Ci&T * Corcept Therapeutics Inc * Digitas Health * Educational Resource Systems * Eli Lilly & Co * Everyday Health * Forbes * Global Channel Marketing Solutions * Greater Than One * HealthEconomics.Com * Heartbeat Ideas * Healthline * IOMEDIA * Janssen Pharmaceuticals * Juice Pharma Worldwide * KnowledgePoint360 Group * LehmanMillet * M3 USA * Manhattan Research * MAP Pharmaceuticals * Meda * Merck & Company * Mitochon Systems * Novo Nordisk Inc * QualityHealth * Sharecare * Telerx * Threshold Pharmaceuticals * Trialcard * Xenoport

Want to join these companies? Register to join us September 16-18, 2013 in downtown San Francisco. As a reader of this blog, you can save 15% off the standard rate! Simply mention priority code XP1856BLOG when registering.

Tuesday, August 13, 2013

White Paper: The Social Business Benchmark Study

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Recently, The Social Business News compiled an in-depth report looking at how businesses conducted their social media marketing.  But more interestingly, they divided social media efforts into three categories - social media, social media marketing and social business.

They defined the levels of social:
  • Socially familiar: In this stage, companies are broadcasting messages and learning their place online.
  • Socially present: Broadcasting messages to develop relationships. In this stage, companies develop metrics to quantify social media efforts and drive awareness of their products.
  • Socially enabled: When companies reach this level, gather information from chatter that can be useful in a company - product development and input from consumers talking on the web.  Social networks are also a visible tool used in the majority of customer-facing platforms.
  • Socially integrated: This is rarely achieved by any company - and isn't always conducive to business goals
In terms of the companies' performances, when assessing themselves, they believe their strengths when it comes to successfully executing social strategies, they're most equipped when it comes to governance and staffing. Interestingly enough, companies find that their weakness in social strategy lie in their intentions and operations.

Read the full white paper here.

This fall at the ePharma Summit West event in downtown San Francisco, California, Christine Hill, Senior Director, Global Customer Experience Strategy, Eli Lilly and Company will be on hand to look at how socially enabled companies can more effectively use their social research to understand what an audience wants and needs by using social platforms to communicate with them.  For more information on this session, download the agenda.  If you'd like to join us, until midnight tonight, you can register to join us by emailing register@iirusa.com with your full contact information and the code XP1856GOLD* to receive the discount. This limited-time offer is only available for 48 hours starting Monday, August 12th at 12AM ET to Tuesday, August 13th, 2013 at 11:59 ET.  See full rules and regulations here.

Do you believe Pharma should be out there engaging in the conversations?  Do you see a day where Pharma achieves complete social integration with their consumers?

Monday, August 12, 2013

Save 50% on Admission to ePharma Summit West! Offer Valid Monday & Tuesday Only!

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For the next two days, we're offering you - the ePharma Summit Online Community - a chance to attend ePharma Summit West in San Francisco for half the price of normal admission!

How can you take advantage of this offer? Email register@iirusa.com with your full contact information and the code XP1856GOLD* to receive the discount. This limited-time offer is only available for 48 hours starting Monday, August 12th at 12AM ET to Tuesday, August 13th, 2013 at 11:59 ET.

ePharma Summit West will take place September 16-18, 2013 in downtown San Francisco. Download the agenda if you'd like to know more about the program.  If you have any questions, reach out to Jennifer Pereira.

*Rules and Regulations Apply:
• This offer is only available for the Gold: 2 Day Conference Only Pass.
• Registrants will receive 50% off the standard registration rate
• This offer only applies to passes purchased on Monday, August 12 and Tuesday August 13

Friday, August 9, 2013

Is your CEO on Twitter?

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One of the most valuable parts of social media is connection and the voice it gives to individuals.  Forbes recently published a post that looked at how many CEOs are taking advantage of fostering relationships on social media - and the answer was not many.  Here are a few of the interesting findings from the recent survey:

Of America's 500 highest grossing companies:

  • Only 32% of those CEOs have a presence on Social Media
  • An astounding 68% have no presence on any social network 
  • 140 CEOs have a LinkedIn account (27.9%)
  • Of the top 500 companies, only 28 CEOs are on Twitter (5.6%) with only 19 active users
  • Google+ is only used by 5 CEOs
The CEO behind ePharma Summit, Debra Chipman, is on Twitter.  The Huffington Post also recently a list of the CEOs they've found to be on Twitter.  Read that list here.

Where are the CEOs in Pharma?  According to Med City News, there are a few active users on Twitter.  What top execs can you follow in the Pharma space?
  • Mark Bertolini, chairman and CEO, Aetna (@mtbert)
  • Omar Ishrak, president and CEO, Medtronic (@MedtronicCEO)
  • Laurent Levy, CEO, Nanobiotix (@nano_inmedicine)
  • Glen Giovannetti, global life sciences leader, Ernst & Young, (@GlenGiovannetti)
  • John LaMattina, senior partner, PureTech Ventures and former president of global R&D, Pfizer (@John_LaMattina)
  • Dennis Urbaniak, VP U.S. Diabetes, Sanofi-Aventis (@DUrbaniak)
  • Jonathan Bush, CEO, athenahealth (@Jonathan_Bush)
  • Michael Pellini, CEO, Foundation Medicine (@MichaelPellini)
  • Bruce Siegel, CEO, National Association of Public Hospitals and Health Systems, (@siegelmd)
  • Wayne Guerra, co-founder, iTriage, (@WayneGuerra)

What do you think are the real benefits of having your company's C-Suite online and engaged?

Wednesday, August 7, 2013

Mobile usage passes Television Watching with Adult Consumers in 2013

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Consumption of media is changing, and according to Marketing Magazine, for the first time, digital media consumption will grow larger than television consumption.   According to eMarketer, digital consumption will rise as much as 16% with an average of 5:16 spent online during the day.  TV watching habits will dip to 4:31 minutes.

Here's the new breakdown of how adults spend their time online:


As Pharma marketers - we have to take several things into consideration.  What are these consumers doing on line?  We know, according to a study from NBC News, that 80% of all internet users search for health facts online.  What are they searching for? Topics include: Specific disease or medical problem (63 percent), a particular medical treatment or procedure (47 percent),  nutrition and vitamins (44 percent) and exercise or fitness information (36 percent), >drugs (34 percent); alternative treatments (28 percent); health insurance (25 percent); depression, anxiety or stress (21 percent) and a particular doctor or hospital (21 percent).

So now that we know mobile usage is increasing, not so surprisingly above TV consumption, what are Pharma companies doing to make sure they meet the needs of the audiences they're using online?

At ePharma Summit West this September, Asya Zatulovskaya, Associate Director, Marketing, Avanir Pharmaceuticals will join us for the presentation What Works (and What Doesn’t) When Transitioning from Traditional to Digital where she will share how to make mobile devices more engaging, interactive and give them the ability to work with your consumers.  For more information on her session, download the agenda.  If you'd like to join Asya at ePharma Summit September 16-18 in Downtown San Francisco, register to join us and mention priority code XP1856BLOG to save 15% off the standard rate.  Have any questions?  Email me at jpereira@iirusa.com.

Friday, August 2, 2013

Large versus Small: The debate

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This week, we've been focusing on marketing in a large pharma company versus a small Pharma company.  So to cap our week off, today we're looking at the ups and downs to working at the companies behind the campaigns.  So we ask - is it better to work at large company or a small company?  Life Hacker recently came up with a set of pros and cons.  Can you think of any to add to either list?


Small Companies
Pros:
  • Your success is visible throughout the company by everyone
  • The companies are more fluid because everyone knows everyone so things can change and move faster
  • Your job isn't the same all the time - with fewer people, employees often wear multiple hats
Cons:
  • While all of your successes are seen, so are all of your failures
  • The benefits packages aren't as robust as larger companies would provide
  • There is no legal or human resources department
Large companies:
Pros:
  • There is a firm structure in place, so you as an employee know your role and what you're responsible for
  • The benefits packages come with better benefits
  • You can change positions in the company without leaving the company
Cons:
  • Change takes a long time in large companies due to the structure
  • It's harder to know all the employees in larger companies
  • Different surroundings in different departments can change your experience with a company

What else would you add to the list? Were there any heavily-weighted pros or cons missed from either list?