I'm Pete Dannenfelser, the ePharma Co-Chair and the Director of Marketing - Digital North America at Janssen Pharmaceuticals, Inc. I've co-chaired this event for the past couple years, and think that this truly is THE event for our industry. I think ePharma provides a great balance of inspiring keynote presentations and high-level panels, plus tactical case studies that provide you with skills you can implement the next week. After attending ePharma in the past, I feel like I have a better understanding of what I can do now to improve our 2014 marketing plan, but also what I should be thinking about for the upcoming years. This year, I'm especially looking forward to discussing the digital opportunities specifically for healthcare professionals.
More than 550 industry players, including brand managers, digital marketers and business strategists will establish strategies, standards, and best practices for marketing pharmaceuticals over the course of three jam-packed days. This year's comprehensive agenda includes three pre-conference options, three customizable tracks, tens of case studies that have never been presented before, and unlimited opportunities to network with colleagues and business partners. Plus, you'll have the chance to see me play the bass if you attend the networking reception on Monday evening!
Don't miss this chance to be a part of the year's biggest meeting!
As a reader of this blog, you can save $100 off the current rate when you use priority code XP1906BLOG when you register to join us this February.
I look forward to welcoming you at the event next month.
2014 ePharma Summit