Tuesday, January 14, 2014

A storm of personal data is coming…are you ready?

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Today's post comes from ePharma Summit speaker Raj Amin, Executive Chairman and Co-Founder, Mana Health.  He will be participating in the Use Big Data to Provide Connected Health & the Right Care at the Right Time to Improve Patient Outcomes on Wednesday, February 12.

At CES 2014, 40 percent more floor space has been dedicated to digital health exhibitors this year than in 2013. This includes many sensor tech companies that are acquiring data that describes our digital selves. For example, LG Electronics is introducing a fitness band, Reebok is showcasing a skullcap with sensors, and startups like Lively and ZamZee are releasing solutions for the elderly and for children respectively. This quantified-self movement has been heavily funded but is really still in its infancy.

As the technology has moved toward commoditization, it will be increasingly included in devices that we already own. For example, both Apple and Samsung have included technology into their latest phones that includes advanced motion sensing technology. Apple even has a new patent on an integrated heart rate sensor (read more here).  Apple’s M7 co-processor allows efficient motion detection and is now integrated with the FitBit mobile app removing the need for a special purpose device - a smart move. Why? Because the future won’t necessarily be about winning on the device side, it will be about how you use the enormous amount of data that is being generated by people to describe themselves in new ways. Individuals will want help managing the data, providing access to their data and using it for custom applications that align to their specific needs. This is where healthcare industry players should focus their energy. How are you planning to plug in to this ecosystem? What data will you help your customers acquire or will you ask them for access to their data as it is generated so that you can provide them a valuable service?

For pharma, I’m enthusiastic about both the creation of mobile services that utilize these new data acquisition technologies, and also about the use of this aggregate data to unlock new knowledge that aligns R&D and marketing goals. I for one am excited for this storm of data to be here, and luckily I brought my umbrella.

More about Raj:
Raj Amin (@DigitalRajNYC), a digital marketing guru, is involved in two businesses that are innovating in the area of health data management and mobile marketing that play into this landscape. He is the CEO at OysterLabs, a mobile marketing technology company that offers a platform for analytics/CRM platform for mobile and Executive Chairman and Co-Founder at Mana Health, a data-driven healthcare company that is rapidly changing the way patients and doctors interact with data. Both companies focus on creating tools to help marketers and individuals manage their data in useful ways. To view more of his thoughts about big data and digital marketing, please visit his blog at www.digitalraj.com.

Want to know more about ePharma?  Download the agenda.  If you'd like to join Raj, as a reader of this blog when you register to join us February 10-12, 2014 in New York City, you can save $100 off the current rate when you mention priority code XP1906BLOG.  Have any questions or want to get involved? Email Jennifer Pereira.
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