Thursday, January 30, 2014

Medac Marketing Director Talks Small Pharma

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One-Man Marketing Department Preps for U.S. Product and Company Launch

By Marc Dresner, IIR

So much of our focus in this industry is on Big Pharma that it’s easy to forget that one size does not fit all.

Brian Peters
Brian Peters, senior director of marketing at Medac Pharma, typifies that increasingly common—and underserved—brand of pharma marketer for whom resources and scale make adopting Big Pharma solutions an untenable proposition.

Peters recently sat down with Inside ePharma to discuss being a one-man department preparing to launch a company and a product in the U.S.

In this podcast interview, Peters shared what he looks for in agency partners, along with some tips for peers at other companies who are looking for small pharma solutions in a Big Pharma world.

“I’ve tried to hire an agency with no pharmaceutical experience because we were a smaller company with limited resources. But at the end of the day, you really can’t avoid it.”




Editor’s note: Brian Peters will present more on this topic at the 13th Annual ePharma Summit taking place February 10-12, 2014 in New York City.

For more information or to register, please visit www.epharmasummit.com


ABOUT THE INTERVIEWER
Marc Dresner is IIR USA's senior editor and special communication projects lead. He is the former executive editor of Pharma Market Research Report, a confidential newsletter for marketing researchers in the pharmaceutical industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.
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