One-Man Marketing Department Preps for U.S. Product and Company Launch
By Marc Dresner, IIR
So much of our focus in this industry is on Big Pharma that it’s easy to forget that one size does not fit all.
Peters recently sat down with Inside ePharma to discuss being a one-man department preparing to launch a company and a product in the U.S.
In this podcast interview, Peters shared what he looks for in agency partners, along with some tips for peers at other companies who are looking for small pharma solutions in a Big Pharma world.
Editor’s note: Brian Peters will present more on this topic at the 13th Annual ePharma Summit taking place February 10-12, 2014 in New York City.
For more information or to register, please visit www.epharmasummit.com
Marc Dresner is IIR USA's senior editor and special communication projects lead. He is the former executive editor of Pharma Market Research Report, a confidential newsletter for marketing researchers in the pharmaceutical industry. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.