Friday, January 10, 2014

Session Spotlight: Hello, Your Customers Have Changed: Do You Know Who They Are, What They Need and How to Get Their Attention?

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As the healthcare industry as a whole has continued to adapt in response to Healthcare Reform, new care delivery models, and an increased focus on quality, there are new customer bases that you should connect with to increase filled prescriptions. At last year’s ePharma, we discussed how payers and ACOs are having greater control over what gets prescribed, and at ePharma 2014 we’ll continue the discussion with payers and ACOs, but also look at new customer bases, including PBMs. Additionally, you’ll learn how to provide valuable content to all customers—consumers, HCPs, payers, PBMs and others to ensure your medication is on formulary and gets prescribed.  Today, we feature the session Hello, Your Customers Have Changed: Do You Know Who They Are, What They Need and How to Get Their Attention?

Featured Session: 
Hello, Your Customers Have Changed: Do You Know Who They Are, What They Needand How to Get Their Attention?

Featured speakers:
Moderator: Sanjay Pingle, President, Physicians Interactive Panelists:
Laura Randa, Director, Vaccine Payer Strategy, GlaxoSmithKline
Jordan G. Safirstein, FACC, FSCAL, Interventional Cardiologist
Sumit Dutta, MD, MBA, Senior Vice President and Chief Medical Officer, Catamaran
Randy Krakauer, MD, National Medical Director - Medicare, Aetna
Adam Pellegrini, Divisional Vice President, eHealth, Walgreen Co.

About the session:
With payers’ increased control over prescriptions, tighter margins and new care delivery models, there are new customers on the horizon. As these new customers have increasingly more power over whether your product gets purchased and used, these new audiences are going to be playing a bigger role in the future. Learn what they need from pharmaceutical companies, and how you can cost efficiently bridge the gap.

For more information about this session and the rest of the program, download the brochure.

ePharma Summit will take place this February 10-12, 2014.  As a reader of this blog, when you register to join us and mention code XP1906BLOG, you're eligible to save $100 off the current rate*.  For maximum savings, register today.
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