Friday, March 21, 2014

4 Ps of Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients

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Mike Madarasz, @MikeMadarasz

With the rise of digital and social media, today’s marketing environment is as complicated as ever.  You’re probably thinking “tell me something I don’t know”, right? The fact is, if you’re a marketer in life sciences, pharmaceuticals or medical tech your job has never been easy.  Now, a slew of digital marketing and engagement channels now provide the opportunity to reach the audiences you need to in ways you can’t afford to ignore.

Join Oracle Eloqua, an #ePharma 2014 sponsor, for the free webinar, The 4 Ps of Multichannel Marketing: Physicians, Pharmacists, Professionals and Patients on April 10th.  In this webinar, we'll discuss how to overcome decreasing physician access, and meet their demand for self-education via digital media, as well as the growing importance of pharmacists.  Hear the experts take on important topics in the incorporation of engagement data gathered from a HCPs digital body language and social conversations to deliver 1:1 communications.  We'll also touch on how to leverage these digital channels, content and sales enablement tools while remaining compliant.

In less than an hour, you’ll learn how to:
- Create and send highly personalized communications across all channels.
- Target and segment dynamically according to audience.
- Use social, profile and website data to trigger automated communications for immediate engagement with prescribers, providers and other healthcare professionals.
- Design and deliver 1:1 communications
- Empower sales to effectively engage potential customers

Presented by:
Marilyn Cox, Marketing Principal - Life Sciences at Oracle Eloqua

Date: Thursday, April 10, 2014
Time: 2:00 PM - 3:00 PM EDT
System Requirements: Windows® 8, 7, Vista, XP or 2003 Server
Mac®-based attendees: Required: Mac OS® X 10.6 or newer
Mobile attendees: iPhone®, iPad®, Android™ phone or Android tablet

Why wait?

Sponsored by

ePharma 2015 | February 24-26, 2015 | New York, NY
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