Wednesday, April 9, 2014

Pharma Water Cooler Talk, April 9th

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This post was authored by Mike Madarasz of the Institute for International Research. You can connect with him on Twitter at @MikeMadarasz

Oncology pros on mobile 
Oncologists are generally a difficult group to connect with and research shows that marketers may want to think mobile if they’re going to change that.  Physicians Interactive found that oncologists used mobile devices to open about 50% of their emails in 2013.  Of that number, 80% of those opens came from iOS devices while only 15% were opened on Android. 

Dot-Pharmacy URL
The National Association of Boards of Pharmacy is taking a big step in legitimizing the dot-pharmacy domain.  The association has entered into talks with the Internet Corporation for Assigned Names and Numbers, a group that oversees domains such as .com and .edu, about a process for regulating companies with a .pharmacy URL.  In this agreement, ICANN would oversee the domain and companies that operate within it would be held accountable for pharmacy laws and practice standards. 

Patients say pharmaceutical companies obligated to provide info on managing health
Accenture recently surveyed 2,000 patients of which most indicated that they expect pharmaceutical companies to provide them with information and services to manage their own health.  More than three-quarters said they expect pharmaceutical companies to provide such services either directly or through healthcare providers.  The majority, 74 percent, indicated that they most appropriate time to provide such services would be when they start taking medication. 

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