Tuesday, April 29, 2014

What's Next for Pharma Marketing? A CEO's Perspective

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This post was authored by @MikeMadarasz of the Institute for International Research

The continued evolution of digital, an increasing role for mobile, more touch-points for consumers.  These were some of the common thoughts on what's next in ePharma among attendees at this year's event.  For Jonathan Bush, CEO of Athenahealth, these changes are forcing pharmaceutical companies to think differently.  

"The industry is changing as whole pretty dramatically from a series of isolated vendors of procedures to a series of integrated vendors of whole life health...Right now my focus is on pharmaceuticals.  In addition, getting pharmacy companies to think differently about the way they operate.  Their mission is not to sell drugs anymore.  Their mission is to keep people out of the hospital."    



Hear more from industry thought leaders like Jonathan at ePharma West, September 22-24 in San Francisco.   Download the brochure here to see what's on tap. 

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2015 ePharma Summit | February 24-26 | New York, NY

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