This post was contributed by @MikeMadarasz of the Institute of International Research
A recent study from MDLIVE indicates young adults (ages 18-34) are the most likely group to cancel a medical appointment with over 71% conceding that they had done so. It turns out the best solution may be to eliminate the visit from the equation. Of this group, 82% say consultations through mobile are the best option for them.
In theory, this would eliminate some of the popular excuses cited for postponing a visit:
- Cannot take a day off from work - 30%
- High costs (co-pays, co-insurance) - 25%
- Takes too long to get an appointment - 16%
- Don’t want to sit too long in the waiting room - 12%
- Too many germs at healthcare provider’s location - 6%
- Not comfortable discussing personal medical issues in person - 4%
So where would patients prefer to take these appointments? The number one choice was on vacation with 35% of respondents indicating that they would be willing. Other top choices include:
- In bed- 33%
- While at work- 23%
- While riding in a car - 20%
- While walking down the street - 12%
- While in the bathroom - 12%
- From a child’s sporting event - 8%
Said Randy Parker, CEO of MDLIVE, “The study demonstrates that telehealth is not just seeing a demand for access to quality patient care anywhere, anytime but that the industry is at an inflection point where adoption among the younger generations will drive demand among both consumers and young professionals entering the workforce.”
The study was conducted in March of this year among 2,061 adults aged 18 and older. The complete press release from MDLIVE can be found here.
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