This post was contributed by @MikeMadarasz
Those asserting that “mobile has arrived” in digital pharma may have some new data to substantiate those claims. A recent survey conducted by CDMiConnect shows that mobile may be critical for smartphone users at the point of purchase in the pharmacy. The survey, which polled 3,000 patients, showed that over the last six months, 26% of smartphone users have used their devices at the pharmacy to gather more information about their prescription. And that’s only within the last half year. Not surprisingly, this figure has increased more than two fold over the last several years, jumping from 8% to 21%.
Patients using mobile to search for health information isn’t restricted to just the pharmacy. The survey also showed that 37% of smartphone owners use their phones to help prepare for a doctor’s appointment. Predictably, those 18-29 years old accounted for the majority of this group. Only 6% of those 50 or older indicated that they’ve used mobile to search for information while in the waiting room over the last six months.
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