Wednesday, August 27, 2014

Health Care Pros Staying Informed Through Social, No Matter How Skeptical

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Tell us how you really feel, health care pros.  When it comes to social media and the integrity of the health information it provides, an overwhelming majority of those involved in health care remain skeptical.  According to a recent Deloitte poll, 75% rated the credibility of the health info provided on social media as “dubious/needing to be cross-checked with other sources”.  An interesting response from the group considering a survey earlier this year found that 50% of physicians use Wikipedia as a source of information.  Do doctors really trust Wikipedia more than what can be found on social media?

Yes, physicians should certainly consider the source of any information found on Twitter, Facebook, Pinterest, etc. but that doesn't mean there isn't value in some of this information that’s shared.  When asked about the greatest benefit of social media in health care, 49% indicated that it helped to better access information—even if that info needs to be cross-checked from time to time.

What this group considers to be the greatest risk of social media in health care might surprise you.  While many lean on regulatory issues as a reason to stay on the social media sidelines, this group indicated they were most worried about patient privacy.  Compliance issues was actually the fourth most concerning issue among the group.

These numbers only begin to tell the story of social media and health care.  We’ll have a full day on social media and content marketing at ePharma WestJoin us September 22-24 in San Francisco, CA.  Download the agenda to see what’s on tap.

SAVE $100. Register here and use code XP1956BLOG.

This post was contributed by @MikeMadarasz

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