Social media is a tremendous resource for consumers and practitioners alike. For patients, it provides resources and communities to answer their questions and alleviate concerns. For physicians, it provides a place to stay up on industry news.
Are you leveraging these online conversations and interactions with your audience?
You may have hesitated to engage in social media. Why venture forth and risk getting slapped by regulators or leave yourself open to a communications crisis? A fair question. The result is many tiptoeing around social media with no clear boundaries or guidelines.
Are you one of the many looking for some clarity in this area? Hear directly from the FDA on their new social media guidances and engage with them directly when you attend IIR's ePharma West-- September 22-24 in San Francisco.
In addition, we will cover social media from all angles including pharma/biotech companies already engaged in social and stakeholders from the most popular consumer social networks:
- Mark S. Roh, Regional Food and Drug Director, Pacific Region, FDA
- Greg Birgfeld, Associate Director, Social Media Strategy & Analytics, Onyx Pharmaceuticals
- Adam Benjamin, Head of Healthcare, Global Marketing Solutions, Facebook
- Jeremy Anderson, Head of Healthcare, Twitter
- And more to be announced
Download the agenda to see what else is on tap.
Don't miss this opportunity to get first-hand knowledge on how to best leverage social media to elevate your brand and strategically engage patients.
Your last chance to save $200 on ePharma West is August 22nd. Plus, you can save an extra $100 as a member of this group for a total savings of $300. Register here and use code XP1956BLOG.
This post was contributed by @MikeMadarasz
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