Friday, September 5, 2014

#ePharma Buzz- 9/5

Pin It Now!
There were a lot of full inboxes this Tuesday morning following a long weekend and the unofficial end of summer.  That said, you may have missed a thing or two in ePharma this week catching up on that flood of emails.  No sweat.  We pulled together some of the top news from the last seven days so you don’t miss a beat. 


Sanofi Launches Mobile Game for Kids with Type 1 Diabetes in the UK, mobihealthnews- Sanofi is not the first pharma company to venture into gamification, just the latest.  Their new mobile game, Mission T1D, is intended to help educate children and caregivers on living with Type 1 diabetes and is now available for iOS and Android in the UK.  As users progress through the game, they’re provided educational materials about living with diabetes including short messages, videos and quizzes.  “As a company, we have entered the diabetes gaming arena to improve health outcomes for children with Type 1 diabetes,” said Rebecca Reeve, Head of Professional Relations at Sanofi Diabetes. 


CVS Health is a Reminder that Retail Pharmacies Don’t Want to Just Be Retail Pharmacies Anymore, MedCity News- CVS removed tobacco from its shelves this week and in the process, became a much more attractive retail partner according to one health network CEO.  Deanna Pogorelc (@deannadujour) writes that this only the latest move in their attempt to brand themselves as a one-stop shop for consumer health.  The company already has multiple partnerships with healthcare providers as part of their effort to integrate into delivery systems.  

How Social Media is Improving Our Healthcare, Karen Whiteman, PhD- Have you liked your healthcare providers Facebook page?  Skyped with your nurse?  Checked your health records using an EHR app?  According to Karen Whiteman (@karenwhiteman), communicating through some of these channels translates into better healthcare.  “Is your healthcare organization part of today’s healthcare model or are your patients still in the waiting room?”

There’s a big focus on social media and content marketing at this year’s ePharma West 



Using Buyer Personas to Transform Online Marketing, Pharma Phorum- “How can pharma marketers develop a more sophisticated and useful sense of who their audiences are, and what material will really make a difference to them?” asks Miriam Shaviv.  She says there’s one thing pharma companies utilize in this respect: Buyer personas.  She explains that good personas draw on market research and help to understand what makes your target audience tick. 


Infographic: 12 Ways to Put Patients First in Healthcare, mHealthNews- Putting an infographic into words somewhat defeats the purpose but here it goes: 80% of those surveyed feel that the patient is most important in the healthcare ecosystem, the average wait in Boston to schedule a doctor’s appointment is 45 days, the average wait in Oregon to schedule a doctor’s appointment is 2 days and 85% of all healthcare dollars are spend on chronic diseases.  


Looking for more than a week’s worth of the latest in digital pharma marketing? Join us at ePharma West, September 22-24 in San Francisco. Download the agenda to see what else is on tap.

Save $100
. Register here and use code XP1956BLOG.

This post was contributed by @MikeMadarasz

Don’t miss a thing. Subscribe to our updates
Follow us on Twitter
Join us on LinkedIn
Check us out Facebook 


Post a Comment