So what does Telerex define as important steps on a road to success in Pharma social media marketing?
- Strong internal agreement and a centralized strategy are important for a successful social media strategy
- Laying groundwork and having plans for community content and strategy before kicking off any program
- Define proper use of social media channels and share those in guidelines with your communities
- Objectives for social media success should be identified up front
- When using social media, remember it's another channel in your strategy driving the same message and story.
- Identify where you are starting on the social media chain and identify the right messaging and communication from there: broadcasting, listening or engaging