Monday, January 19, 2015

How Digital Health and Demographic Shifts Will Disrupt Consumer Driven Health Care and the Marketing Strategy for Millennials

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We have seen an explosion of digital wearable devices which can monitor and store patient biometric data from heart rate, and blood glucose levels to sleep efficiency. But who is fueling this trend? It’s the same group of individuals raised in the digital age-millennials. What are the actual needs, perception, and acceptance of technology by millennial health consumers and new healthcare practitioners?

As one of the fastest growing demographics and consumers of health, the millennial generation is redefining traditional boundaries and perception of health and wellness. Over the next five years, retail experts predict that millennials will have more combined purchasing power and influence than any other generation that has been in existence. Healthcare will be transformed alongside. A connected cohort, millennials are sometimes described as giving life to the sharing economy: sharing and renting moments, experiences, and utilities, spawning new platforms of engagement.

What does privacy now mean when all the data is patient generated and how can vast amounts of user-generated data be targeted for engagement? Is there a possibility of its monetization? We are in an era where user-generated data is the new currency in health, and everyone from digital marketers, to health care practitioners, payers, to governments, and even those on the outside will be want a stake. This is also where the next frontier in digital marketing will be as well.

From the classroom to the clinic, let’s take a journey to understand the unique health needs and behaviors of millennials critical to effectively targeting this group.

Be ready for an interactive session and a fresh perspective with rare insights from a frontline millennial pharmacist on the trends, disruption, and reorientation in thinking required to engage this new empowered group of patients and health consumers. Aaron Sihota, a Pharmacist and Health Innovator will look at this topic in depth during the next  ePharma web seminar taking place on Monday, February 9 from 2:00PM to 3:00PM EST. Register to join us here.  Mention priority code P2006W2BLOG.

This web seminar is in support of ePharma.  As a reader of this blog, when you register to join us and mention code XP2006BL, you can save $100 off the current rate.
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