Monday, January 19, 2015

The challenge of increasing patient adherence

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Over the past few weeks, we've had the opportunity to sit down with Dr. Katrina Firlik, Co-Founder and Chief Medical Officer at HealthPrize Technology and have her share her insights on patient adherence, the overall effect of the health care system and if this can be changed. In a recent article published at Mobi Health News, HealthPrize shares some of the recent success they've seen in efforts to increase patient adherence.  They partnered with five different Pharma companies to test adherence measures in diabetes, hypertension, acne and asthma or COPD. Adherence levels raised 54%. They found that the diabetes patients were the one group that were resistant to patient adherence - their group only showing adherence to medication at 39%.

For measurement in success in medication adherence, Healthprize both tracked refills at the pharmacy and used gamification, rewards, and daily educational content to motivate patients to take their medication and to refill prescriptions.  Their unique methods create an engagement and login level on par with Facebook.  Hear directly from Healthprize and founder Dr. Katrina Firlik's efforts to engage patients and adherence in our exclusive ePharma podcast here.

HealthPrize will be joining us this February at ePharma to present "Improve Medication Adherence by Understanding What's Actually Driving Non–Adherence". For more information on this session and the rest of the program, download the agenda. As a reader of this blog, when you register to join us and mention code XP2006BL, you can save $100 off current rates.
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