Friday, January 30, 2015

The PharmaVOICE Must-Attend Sessions for Day 2 at ePharma

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The 2015 ePharma Summit this coming February promises to be even bigger and better than last year’s event. PharmaVOICE is proud to once again support this outstanding community of digital innovators.

We’ve picked out some of the most interesting speakers/sessions in this year’s schedule. There’s something for everyone, and your top choices may be different, but here’s a few of the sessions that we circled in red.

11th annual Thought Leader Panel

Industry pioneers will share their insights on EHRs, patient engagement, improving health outcomes, pharma’s new customers, and the paradigm shift from volume to value. Companies represented on the panel include:
·         Evolution Road Consulting
·         Merck Vaccines
·         Ironwood Pharmaceuticals
·         Novo Nordisk

On Marketing Innovation: Leveraging Digital to Help Pharma Adapt to the New Healthcare Ecosystem

The healthcare landscape is changing around us, dramatically. Pharma needs to understand and adapt to these dynamics. Now. Innovate or die. Learn how a pharma company views the changing health landscape and the key areas of focus they feel are critical to the surviving and thriving in this new healthcare future. Also hear their vision for leveraging marketing innovation to rapidly adapt, reinvigorate and innovate, to think big and act big…or fade into the sunset.

Consumers in the Wilderness: How Real Life Experience Can Enrich Consumers Experiences & Put Them in Control of Their Health

Clinical measures of medication efficacy and side-effects are the gold standard for targeting therapeutic interventions. But that approach omits a valuable complementary dataset: people’s real life experience. Founded by the former editor of Wired and a former Google computer scientist, Iodine has created a new way to gather, surface, and filter this real life experience, putting consumers in the driver’s seat to make smarter, more informed decisions.

The Internet of Things and Health: Are We There Yet? Hits, Misses, and What May Be Ahead.

This topic is red hot. Many call this the next big wave for the Internet.

Don’t forget about the Networking Luncheon. Schmooze with industry peers and exchange ideas over lunch. You never know who you’ll be sitting with.

The early afternoon sessions break into 4 focus areas, so there will be something for everyone. Focus areas include EHR, Payer Marketing Integration, Wearables and mobile Health, and Sales Rep Integration.

Day 2 is so full of excellent sessions; we wish we could go to them all. Make sure you review all the sessions in the event agenda and pick the ones that address your most pressing needs.

Learn more about ePharma here:

Hope to see you there.

Dan Limbach

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