Friday, January 16, 2015

Wearables: Considering impact on behavior

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Wearables are all the rage - the market was $5 billion last year and expected to raise to $12 billion by 2018 according to a recent study at Statista. With all of the success, how can it impact the customer?  This will be the hard part.  Data collection is a huge part of wearables, but a recent article at Fierce Mobile Health points to one very important feature of wearables - the ease of use to and ability to engage users.  They lay the responsibility for user engagement and behavior change on the software behind the product.  Does it regularly prompt the user?  Does it motivate them to change the results that the technology is collecting on their health behavior?

Macadamian's blog recently shared seven principles that can be a guide to changing user behavior:
1. Reduction – Simplification of the task the user is trying to do.
2. Tunnelling – A step by step sequence of activities that guides the user through the behavior.
3. Tailoring – Provision of feedback to the user based on their actions.
4. Suggestion – Provision of suggestions to the user at the right moment and in the right context.
5. Self-monitoring – Enables the user to track and change his own behavior to achieve a predetermined outcome.
6. Surveillance – Observes the user overtly in order to increase a target behavior.
7. Conditioning – Relies on providing reinforcement (or punishments) to the user in order to increase a target behavior.
Do you have a wearable device?  For you as the consumer, what prompts you to change your behavior with the data you collect?

Next month at ePharma, we will have dedicate an afternoon looking at wearables and how they can impact consumers lives. Anita Burrell, Associate Vice President, Commercial Operations Effectiveness, Global Diabetes, Sanofi will be in this track to present Technology Enabling Consumers and Improving Outcomes to look at exactly how to encourage consumers to keep continuing to use the wearable devices to improve patient outcome. For more information on this session and the rest of the program, download the agenda. As a reader of this blog, when you register to join us February 24-26 with priority code XP2006BL, you can save $100 off the current rates.
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