Thursday, February 26, 2015

Daiichi Sankyo & Partners Healthcare Center for Connected Health Use Mobile Techn to Increase Engagement

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This morning at ePharma Summit 2015 in New York City, Greg Barrett, vice president of marketing at Daiichi Sankyo Pharmaceuticals and Joseph Kvedar, director of the Center for Connected Health/Partners Healthcare talked to us about how they worked together to leverage mobile technologies to increase engagement.

Since the 1960s, the United States has been awarded more Nobel Prizes in medicine than the rest of the world combined. So, with all of this brilliance and investment, why is it that the NIH looks at the U.S. and it consistently performs at the bottom year after year. Things like this don’t change unless you change the dollars behind the equation. “We have to address quality and efficiency in U.S. healthcare,” the speakers said.

In fact, The Affordable Care Act has created significant shifts in our healthcare system. The pharma industry has to address quality and efficiency to address these shifts. “We are moving towards value-based reimbursement in our healthcare system.”

So, how does the pharma industry move beyond the pill? There are two options: bundle with therapeutics or compete with yourself, according to the speakers.

As the pharmaceutical landscape continues to evolve, with a lot of new customer types, a shift in how health care is being delivered and the opportunity to leverage new technologies, Sankyo saw an opportunity to increase patient engagement.  In the Fall of 2014, Sankyo and the Center for Connected Health announced a partnership to create a coaching platform that engages patients in their care and supports behavior change with the ultimate goal of improving patient health.

Their new program is intended to improve the patient engagement and patient-provider dialogue. We learned how they are harnessing mobile and taking a “pill-plus” mentality, and hear the feedback they’ve received on this innovative programming from HCPs and patients thus far.


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
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