Thursday, February 19, 2015

Pharma and Digital Video

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ePharma is only a few days away, and I hope you’re as excited about it as I am. This year, for the first time, I’ll be speaking at ePharma. I hope you’ll be able to come to my talk on the value of digital video for pharma on Feb. 24 at 9:40 a.m.

Digital video is an increasingly important way for patients, caregivers, and healthcare professionals to seek health information. Brands can capitalize on that, but there are some considerations to be aware of. The rules are different from broadcast, but that difference confers particular advantages for pharma—especially if the industry can capitalize on the huge and growing mobile market.

The future of digital video will affect how healthcare is delivered. The companies that will benefit the most from those changes are the ones who “get” digital video and make it a part of their brand experience. I’ll discuss how to do so in more detail at my talk at ePharma. See you there, front and center!

See other articles written by Tim Garde:
YouTube – Pharma’s Perfect ‘Social’ Partner?
Is There a Difference Between CRM and Marketing Automation?
The Second Screen and Beyond: The explosion of cross-device interactive video experiences

Would you like to meet Tim at this year's ePharma taking place next Tuesday-Thursday, February 24-26 in New York City?  As a reader of this blog, when you register to join us and mention code XP2006BL, you can save $100 off current rates.

About the author: Tim R. Garde is the Chief Operating Officer of Calcium and is relentless in his pursuit of excellence in life sciences communications. Tim couples decades of experience in brand launches, patient communications, healthcare professional initiatives, payer strategies, and retail distribution with a passion for digital innovation as a way to improve patient outcomes. Above all, Tim believes that a team-focused, collaborative approach allows team members to shine, and delivers the best value and quality to his client. Tim's industry leadership activities include being a member of The 2012 Top 100 Most Inspiring People in the Pharmaceutical Industry, PharmaVoice July/August 2012, and regular speaking/lecturer engagements regarding healthcare and digital marketing. Tim earned his BS degree at the Smeal College of Business, The Pennsylvania State University, and he also attended The Wharton School Executive Business Program. He currently serves on the Smeal Alumni Society Board and Board of Visitors for the Samson Colleges of Health Sciences, University of the Sciences.
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