Friday, June 26, 2015

This week in ePharma: Grand Prix of Cannes Lions festival goes to the U.S. campaign and more!

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Have you been following Cannes Lions this year? If you don't know what Cannes Lions festival is, it is an annual awards ceremony acknowledging and rewarding advertising and marketing efforts in various categories. The winners in the Health and Pharma categories have been announced!

The top award - the Grand Prix in the Pharma category was given to the U.S. AstraZeneca campaign towards men raising their awareness on triglycerides.

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On the other news, Google is working on yet another smart medical device - a wristband that will be capable of tracking body temperature, heart rate and more. The intention here is to be able to monitor patients at all times especially during clinical trials.

FDA has approved large pharma manufacturers of generic pharmaceutical products in Bangladesh to export drugs to the U.S. This is particularly significant because Beximco Pharmaceuticals Limited has become the first Bangladeshi pharmaceutical company to be approved by FDA due to strict regulations in the pharma industry in the U.S. 

And to build on the latter, a study shows that emerging markets will account for a third of global pharmaceutical spend by the end of 2016. According to the report by Cambridge Consultants workshop there are two main points that need to be addressed: affordability and accessibility of pharmaceutical products. Researchers suggest that driving innovation in healthcare industry in developing countries will speed up adaptation of new technologies thus contributing to the global growth of the pharma sector.

About the author: Ksenia Newton, a Digital Marketing Assistant at IIR USA, Pharma Division, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at knewton@iirusa.com 
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