Technology has dramatically improved collaboration between sales and marketing, enabling companies to approach customers in a more consistent and impactful way across digital and personal channels.
Join the upcoming webinar hosted by Veeva entitled, “Connecting Insights to Improve the Customer Experience” to hear Biogen's case study about connecting insights across channels and data sources for more intelligent and personal engagement to fulfill its vision for true closed loop multichannel marketing. Register here: http://bit.ly/1hvpuly
The presenters for this webinar are Brian Cantwell, Associate Director, Marketing Technology and Paul Shawah Vice President, Product Marketing – Veeva Systems.
Brian Cantwell leads Biogen’s U.S. Marketing Technology team, where he is responsible for building and executing digital marketing capabilities that enable Biogen's U.S. brands to have more effective, efficient and engaging customer interactions through personal and non-personal channels.
Paul is responsible for global product marketing at Veeva Systems where he has held senior leadership roles since 2011. Before Veeva, Paul ran the Life Sciences business unit at SAP with responsibility for product strategy and solutions globally. Prior to SAP, Paul held product marketing leadership roles at Proscape and Siebe.
Space is limited, save your seat! http://bit.ly/1hvpuly
Want more on this topic? Attend ePharma 2016 taking place February 29-March 2 in NYC. ePharma facilitates the largest digital pharma marketing community to share the latest and greatest trends, marketplace needs, and evolving customer bases to reach our ultimate goal – harness new opportunities to build stronger, cost efficient marketing campaigns. For more information about the conference, visit the website: http://bit.ly/1Vu8j2Q
The ePharma Team