Friday, October 23, 2015

ePharma News: Google Glass aims to treat Autism, and more!

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Hi and Welcome to our Weekly Pharma Marketing News Roundup!

A young woman is wearing a Google Glass device
This week again Google is surfacing on the digital health landscape with yet another way of using one of its products. TechCruch has reported that one of Google's products - Google Glass is being tested in a lab as a potential treatment for kids with Autism syndrome. According to the article, the scientists from Stanford University are conducting clinical trials with the device based on the emotion recognition app that was built for Google Glass earlier this year. This software is capable of reading and translating facial emotions in real time, the function that Stanford researchers are hoping to use to help children with Autism to interpret people's emotions and make the interactions with their surrounding easier.

Another New York-based startup is aiming to reshape the way healthcare works. Oscar start-up is a website and an app that promises to simplify the process of looking for the right doctor and make it lighter on the patient's pocket. The idea behind is a user can type up his or her symptoms and get a few suggestions on what it might be. Then, the user can look up a specialist in the area and get an approximate cost of his treatment. The app also offers a few other options such as reviews, and a free MisFit step tracker, through using which the users get rewards in Amazon gift cards if they hit the daily exercise goals. The Oscar start-up team themselves stated that their mission is "to reinvent how care is delivered. The goal is to have the happiest members paying the lowest costs for the healthiest outcomes."

Rock Health, a digital health accelerator, has recently conducted a survey among internet-connected adults in the US. The Digital Health Consumer Survey that involved 4000 respondents, has identified six major areas of digital health use: search online for health information, comparing results of the search online, tracking health with mobile apps, health wearable device, telemedicine, and usage of consumer-facing genetic services. The goal of the researchers was to indicate current trends in digital health industry and to uncover the attitudes of users toward the aspect that comes along with using internet for health information, such as data privacy. Here are some of the stats reported by the survey results:
• 71% of respondents search online for health information;
• 60% of the respondents searched the internet on information about the prescription drugs and its side effects, and 35% of the 60% survey participants asked their PC physicians to prescribe the drugs they thought were the most relevant to them. See the rest of the survey results here.

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About the author: Ksenia Newton, a Digital Marketing Assistant at IIR USA, Pharma Division, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at or on Twitter at @Ksenia_Newton.
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