Monday, November 30, 2015

The Keynote Line-Up You’ve Never Seen Before

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Introducing the ePharma 2016 Dignitary Keynote Line Up!

Sharing big ideas, concepts and thought leadership on the next leap forward into a deeper digital transformation:

·         Why I'm Excited about "Disruption" in Pharma
Judy Sewards, Head of Corporate Digital Strategy, Pfizer

·         How Patient-Driven Tech Killed the ePatient
Matthew Zachary, CEO and Founder, Chief Product Officer, Instapeer; Exec. Producer, The Stupid Cancer Show,

·         What We Can Learn From Google, Facebook and Adidas: Reinventing Healthcare Is Not Impossible!
Stephen K. Klasko, M.D., M.B.A. President and CEO, Jefferson

·         Science and Medicine Saved My Life
Adrianne Haslet-Davis, a Boston Marathon bombing survivor, gives us a look into her struggles and successes as a dancer after losing her lower leg on April 15, 2013. She'll discuss how a combination of strength, medicine & science saved her life.

·         Mixing Gaming, Technology, Psychology and Sociology to Boost Engagement with Your Customers
Jane McGonigal, PhD, New York Times Bestselling Author of SuperBetter

-Fast Company: "Top 100 Creative People in Business"
-Oprah Winfrey for O Magazine: "20 Most Inspiring Women in the World"
-MIT Technology Review: "Top 35 innovators changing the world through technology"
-Business Week: "Top Ten Innovators to Watch"
-Harvard Business Review: "Top 20 Breakthrough Ideas"

BONUS! The first 50 ePharma registrants will receive copy of Jane’s book, SuperBetter!

Check out the agenda to learn more about what the keynotes will be divulging at ePharma:

Use code EPHARMA16BL for $100 off the current rate. Register today:

We hope to see you in NYC!

The ePharma 2016 Team


Thursday, November 19, 2015

Passionate about Digital Marketing in Healthcare & Pharma sectors? Join our event as a Guest Blogger!

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IIR's 15th Annual ePharma Summit

February 29 - March 2, 2016 
Sheraton Times Square 
New York, NY

We are looking for an industry expert with interest in the following topics:

Digital Health
Healthcare Marketing and Advertising;
• mHealth;
• TeleHealth/ Medical Automation;
• Content Marketing and Storytelling;
• Patient Engagement & Empowerment;
• Innovations in Healthcare Technologies;
Healthcare through Data and Analytics;
• Pharma and Social Media;
• HCP's in the Digital Age...

...and who would like to learn about the future trends in Healthcare Digital Marketing!

The premise is to provide ePharma Summit related blog posts (never more than 300 words), whitepapers, and overall light coverage of the event.

What You get is:
• FREE pass to the conference (valued up to $2,795);
• Access to extensive social learning activities;
• Exclusive admission to a networking community in the industry of your interest!

You also have a chance to GAIN exposure through our ePharma blog with over 2000 unique visitors monthly and more 4 healthcare marketing LinkedIn groups.

Learn more about the IIR's 15th ePharma Summit by visiting the website.

Interested & want to learn more about this opportunity? Please contact Krista Lentini at

We hope to have you join us in the City That Never Sleeps - New York City!

Stay tuned for our weekly news round up!
Subscribe to our Blog or follow us on Twitter: @epharma

Tuesday, November 17, 2015

Just Announced! Fresh Faces for Fresh Insights

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ePharma 2016 is happy to announce its new dynamic line-up of Chairpeople. Handpicked to bring forth the best digital marketing and health insights, these new Chairs will usher in a new era for ePharma. You'll hear 35+ curated case studies and real-world application panels from 110+ experts, futurists, and gurus to identify leading digital strategies and innovative technologies that will engage and win you more customers.

Introducing the ePharma 2016 Chairs...                                             
·         Judy Sewards
Head of Corporate Digital Strategy, Pfizer
·         Jack Barrette
CEO and Founder, Wego Health
·         Nuvan Dassanaike
Vice President - Lead Global Integrated Marketing, Mylan

Get a sneak peek at the Preliminary Agenda to see what your new Chairpeople have already assembled –– a fabulous 3-day line-up of innovation, multiple stakeholder perspectives, and hands-on interactive learning experiences! Download it here:

Use code EPHARMA16BL for an exclusive $100 off the current rate when you register:

Hope to see you in NYC!

The ePharma 2016 Team


Friday, November 13, 2015

ePharma News: TRENDING: Google's 50-million-dollars partnership and more!

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Google Life Sciences has partnered with the American Heart Association (AHA) in efforts to research coronary heart disease also known as atherosclerosis. The $50 million dollars collaboration, will unroll within the next five years according to the Wall Street Journal. Coronary artery disease (the cause of coronary heart disease) starts developing in childhood, therefore it's considered one of the most destructive diseases taking away 7 million lives each year. In the interview to the Huffington Post, Dr. Andrew Conrad, the CEO of Google Life Sciences division shared that both parties are open to bring on board new fresh ideas and people behind them. 

A woman is holding blue and white prescription drug pills
Sometimes even a color can become the point point in a law suit. An India-based pharmaceuticals manufacturer company Dr. Reddy's was stopped from selling a generic version of Nexium (AstraZeneca) in the US by the federal district court in Delaware. AstraZeneca argued that the color of the generic Dr. Reddy's drug is violating the trademarked purple color of Nexium. Its stated that over the years AstraZeneca spent billions of dollars branding Nexium as "the purple pill" and having its analog in purple circulating around would be misleading Nexium consumers. AstraZeneca's Nexium, who has been previously named as one of the Pharma's Biggest Drug Blockbusters by Forbes and Medscape, has made 3.655 billion of  dollars in revenue in 2014.

Under the guidance of mHealth researcher and activist from University of Michigan a group of students have created a smart phone health app called Diabeticons that helps children to visual communicate about diabetes. Just like any other emoticon app, Diabeticons customizes the mood and provides an easy way to describe how the person with diabetes feels at any given moment. Reportedly the app includes such emoticons as banana and a cupcake that both indicate low blood sugar. 

Stay tuned for our weekly news round up!
Subscribe to our Blog or follow us on Twitter: @epharma

About the author: Ksenia Newton, a Digital Marketing Assistant at IIR USA, Pharma Division, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at or on Twitter at @Ksenia_Newton

Friday, November 6, 2015

ePharma News: STUDY:Pharma companies might be targeting the wrong audience with ads

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Health wearables: A woman is adjusting her Fitbit
FitBit is continuing its success in the market of health wearable devices. The company just reportedly tripled its revenue in the third quarter of this year resulting in $409.3 million. Also, as was revealed by MobileHealthNews, due to Fitbit' steady growth in the third quarter, the company added over 180 employees totaling 905. The Fitbit is planning to expand even more, and one of the brand's current efforts is FitStar Personal Trainer app, that Fitbit acquired earlier this year. FitStar mobile health app tracks in detail user's daily activity and customizes a workout routine for each user. When synced with FitStar, Fitbit tracks the overall progress more closely. The mobile app is currently available on Android devices only. The other Fitbit efforts include partnerships with Strava and Genuine Thermos®.

A doctor is looking at an electronic medical record on the computer
FoxNews just reported the results of the US medical study that suggested that many participants are OK with linking their social media accounts with their medical records and share access to it with the researchers. The study that is leaded by Raina Merchant, MD, Penn Medicine emergency medicine aims at building a digital health database that can potentially create parallels between certain symptoms and mood and help understand the nature of many health conditions as well as to predict the spread of diseases and come up with alternative treatments.

Another recent "2015 New Realities" study on pharmaceutical advertising conducted by ID Media made a suggestion that pharmaceutical companies choose a wrong target for their advertising efforts. The numbers pulled from the sample of population surveyed argue, that men are more interested in their health than it was originally thought, and therefore they are more likely to pay closer attention to the marketing of prescription drugs.

For example, the numbers pulled through the research reported that 68% of male participants of the study strongly agreed that that it was in their hands to learn about the prescription drugs they were suggested by their PC physician. In contrast, only 60% of female participants strongly agreed on the importance of self-education around prescription drugs available in the market.

Stay tuned for our weekly news round up!
Subscribe to our Blog or follow us on Twitter: @epharma

About the author: Ksenia Newton, a Digital Marketing Assistant at IIR USA, Pharma Division, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at or on Twitter at @Ksenia_Newton.