Friday, December 30, 2016

ePharma Exclusive Whitepaper: Six Trends in Pharma Marketing

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Several weeks ago, ePharma was fortunate in partnering with eConsultancy, a digital marketing agency, to conduct some research on trends in pharma marketing we should be ware of, both past, present and future. What we learned was that, nearly everything healthcare and what pharma marketers did in 2015 is obsolete. The skills and capabilities required for marketers to successfully connect with key audiences (both healthcare providers as well as consumers and patients) are completely new.  Here are some trends to explore now and in 2017.
  • Consumer Behavior
  • Physician Connections
  • Social Media
  • Millennials
  • Electronic Health Records (EHRs)
  • Content & New Ad Types  
Get the full report when you Download this Exclusive Whitepaper.

 For more details on our annual 2017 ePharma Summit please make sure to also Download Our Brochure and learn more About Our Speakers!


Tuesday, December 20, 2016

What The Cloud Will Do For Medical Imaging

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PACS and VNAs are the current image storage systems that are standard in healthcare. In such systems, it's common for digital imaging from X-rays, MRIs, and so on to be archived after a certain interval has passed. Most PACS (picture archiving and communication systems) offer an archive option. VNAs (vendor-neutral archives) are used to consolidate image files from various PACS solutions into a centralized, cross-platform storage volume.

Cloud Services
Storage hardware in the healthcare industry has been increasing in relative cost as more patient data is collected. HIPAA guidelines for retaining medical records are using up more digital memory. IT directors in medical facilities have been exploring the possibilities of transferring that data to the cloud. The market for medical imaging systems is expected to approach $50 billion by 2020.

Cloud solutions offer a more flexible on-site storage alternative. Cloud services may bring a number of benefits that lead healthcare providers to abandon their PACS and VNAs.

Medical technologies such as new ultrasound equipment have begun supporting cloud-based connectivity. Some of the images generated by healthcare providers goes straight to cloud servers. Many healthcare IT teams have also migrated to the cloud for administration workloads. Positive reactions from staff are prompting more facilities to inquire into moving radiology PACS to cloud solutions.

Major tech companies like Google, Amazon, and Microsoft offer cloud-based software systems providing efficient storage and comprehensive security features that appeal to medical provider demands for handling imaging files.
Cloud computing can provide several benefits over on-site software systems.

Cloud Advantages

Convenience
Cloud services allow medical images to be accessed and shared wherever there is an internet connection, at any time of day or night as needs dictate. This includes tablets and smartphones as well as provider computers. Security measures will still apply, while authorized users can access the images where and when emergencies occur.


Scalability
Where storage needs are constantly increasing (there are 37 million MRIs done each year) and may even double over a short period of time, IT staff operating over the cloud can obtain more storage capacity in minutes through a cloud vendor interface. This shortens the length of time between planning and purchasing new memory space, while providing substantial cost-savings by eliminating the need to purchase and install additional local network storage.

Data security
Data is actually safer on the cloud, where it can stored on virtual private servers with all the latest firewall and intrusion detection software in place. Cloud computing also offers protection against disaster recovery. Regular data backups are made to provide redundancy in the case of system failures or file corruption. This falls to the cloud vendor, who can provide greater redundancy than local storage by storing data in volumes distributed over several data centers.

Cost flexibility
One important aspect of cloud computing is that it's generally a "pay for what you use" pricing system. This means healthcare clients pay for what they are using, not surplus gigabytes or terabytes of unused memory. This helps to keep down costs and improve budgeting, as most medical imaging files are rarely accessed once they've been reviewed and interpreted in terms of patient care.

Finding a cloud vendor
Even with these advantages, there are some critics of cloud solutions. Installing and using cloud systems does require some planning. This can only come from understanding what organizational needs are how they are met by the services of a particular cloud provider. The optimal storage, connections, data protection, and regulatory compliance for patient data must be met as closely as possible. Sharing data with networks such as health information exchanges should also be considered, as it may affect costs.

The benefits of cloud computing may be minimized by the assumption that cloud services are basically the same. There are more options in software and vendors than previously, which is why managing medical images on the cloud requires some preparation and comparison shopping.


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Wednesday, December 14, 2016

[Free Whitepaper] The Future of Digital Health:Technological Advancements That Will Impact Big Pharma

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As new technological advancements emerge, the pharmaceutical industry must adapt to changes in the market space. What will the future of health and care look like, particularly in the United States, as it pertains to innovation, commercialism and policy?
  
In the first, of a three-part white paper series, we’ve identified three areas that will be impacted by these technological advancements and the impact they will have on the industry. See what industry experts also had to say about the future of digital health.
Key takeaways:
  • Increasing the value proposition
  • Implementing new strategies for doing old things
  • Changes in policy and politics
Get the full report when you download this exclusive white paper >>> goo.gl/t4QWsJ 
For more details on our annual ePharma Summit please make sure to also download our brochure >>> goo.gl/SXJ6tq 
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Tuesday, December 6, 2016

The Role of E-Health in the Lives of Older Adults

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Older adults and technology. Can they get along?

It seems that the age group that is associated the least with high technology is the older population. But is it really true that new technology is not compatible with the elderly? When it comes to e-health or healthcare technology, this may not be true. Older adults today make great effort to become tech-savvy especially when it is for health-related reasons.

Here are some ways in which tech-savvy older adults have benefitted from e-health and healthcare technology:

HEALTH PROMOTION

An article titled “E-health for older people” describes a study conducted to test the effectiveness of promoting health among older adults using the Internet and other electronic means. A four-week program was designed to teach older adults basic computing skills and increase their interest in seeking health-related information. It was found that by the end of the study, the participants expressed that they had a positive experience while seeking health-related information using the Internet. The older adults that took part in the study also felt that they knew more about their health then they had previously known. This study shows that technology-based health information can effectively promote health among older individuals.

ACCESS TO HEALTHCARE

Technology has also been used to increase access to healthcare especially for older adults and individuals living in rural areas. Many telehealth services have been extended to older adults to help increase their access to healthcare. Though this method of providing care does not necessarily decreases healthcare costs, it increases patient satisfaction by allowing them to be monitored by nurses and doctors in the comfort of their home. Studies have found that these telehealth services have significantly increased medication compliance among older adults and made it easier to socially engage older adults.

HEALTH EDUCATION 

Seniors are the most avid consumers of health information. For this age group, the Internet can serve as a major source of information. A study predicted that as the baby boomer population ages, the Internet will become a primary tool for collecting health information for the elderly population. This collection of information can include anything from prescription drug prices, treatment options, specific illnesses, and searching for health providers. For one in five of every senior citizen, the Internet is already a source of health information.

With that being said, the challenges of connecting the older population to e-health are not few. Limited finances, fear of computers or smartphones, problems with hearing, vision, cognition and manual dexterity, and lack of awareness can prevent senior individuals from using e-health technology as a resource. These roadblocks must be considered when discussing older adults and healthcare technology.

Written by contributor Rida Haider 

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Tuesday, November 29, 2016

Ritesh Patel Joins as Keynote for ePharma Summit 2017

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Ogilvy's Chief Digital Officer, Ritesh Patel, has officially joined among the growing list of health care professionals and digital marketers expected to speak at our annual ePharma Summit 2017.

Prior to Ogilvy, Ritesh spent 5 years as the Global Head of Digital and Innovation for inVentiv Health, a global healthcare services organization with offices in 40 countries.

What can you expect to hear from Patel? The digital marketing expert will focusing on  the IoT

For more information on Mr. Patel and his professional background, please visit our website >>> goo.gl/OVNqOb

This year, the three-day summit will kick off at New York City's Intrepid Sea, Air & Space Museum on March 6, 2017 and close at The Times Center on March 8, 2017.

Make sure to also download our brochure >>> goo.gl/SXJ6tq

Don't miss the opportunity to network with 800 pharma, agency, technology and solution providers leading digital transformation in the pharma and healthcare ecosystem.

Registrations are now open >>> goo.gl/eoYlV4

Related Article:
Jay Baer Announced as 2017 ePharma Summit Emcee & Keynote