Tuesday, March 1, 2016

What is Meaningful Impact?

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During the opening remarks, Judy Sewards of Pfizer discussed the idea of 'meaningful impact' of our technology.

What exactly, though, is meaningful impact?

When I blog, I often ask myself this question. Like many in marketing or other business owners, I can get bogged down in the numbers of how many people were reached by a post or via social media. We get excited by reaching new milestones with followers on Twitter or other social media.

But do the number dictate meaningful impact?

I don't think so.

There are times that I am able to do as pharma needs to do - to pull back and look at the big picture. I blog to help other patients not feel isolated and to educate people in healthcare on what patients want and need.

Pharma should be focused on improving the lives of patients.

After all, without us patients, there is no need for pharma.

In my studies as a master's student in healthcare administration, I have learned that employees fair better in situations where they are able to engage themselves in their work.

Mindless tasks only get us so much satisfaction.

That engagement, according to my human resources professor, comes best when employees are focused on the 'big picture' in their companies. More engaged employees in healthcare - whether that's providers or in other fields such as pharma and even patients - there are better outcomes for patients. This includes fewer readmissions, emergency visits, and overall lower healthcare costs.

About the author:

Kirsten Schultz is a health activist and blogger. You can read more about her life living with multiple chronic illnesses on her blog, on Creaky Joints, or follow her on Twitter.  

She will also be joining us this year at ePharma as an official guest blogger sharing insights from the event. 
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