Tuesday, November 29, 2016

Ritesh Patel Joins as Keynote for ePharma Summit 2017

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Ogilvy's Chief Digital Officer, Ritesh Patel, has officially joined among the growing list of health care professionals and digital marketers expected to speak at our annual ePharma Summit 2017.

Prior to Ogilvy, Ritesh spent 5 years as the Global Head of Digital and Innovation for inVentiv Health, a global healthcare services organization with offices in 40 countries.

What can you expect to hear from Patel? The digital marketing expert will focusing on  the IoT

For more information on Mr. Patel and his professional background, please visit our website >>> goo.gl/OVNqOb

This year, the three-day summit will kick off at New York City's Intrepid Sea, Air & Space Museum on March 6, 2017 and close at The Times Center on March 8, 2017.

Make sure to also download our brochure >>> goo.gl/SXJ6tq

Don't miss the opportunity to network with 800 pharma, agency, technology and solution providers leading digital transformation in the pharma and healthcare ecosystem.

Registrations are now open >>> goo.gl/eoYlV4

Related Article:
Jay Baer Announced as 2017 ePharma Summit Emcee & Keynote

Monday, November 21, 2016

New Technologies that are Changing Healthcare

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Affordable care act's have a new model, and it has hospital leaders looking for efficient ways to improve the quality of care while at the same time reducing the cost. While there are hundreds of technologies that have emerged and are improving the way care is delivered, only a few are really beneficial to both the patient and the caregivers.

1. Mobile Stroke Units
Statistics show that one in three patients that have the 911 called because they have suffered a stroke do not make it to the ER alive. Even more worrying is the fact that when an ambulance is directed to a lesser crowded ER; the patients are more likely to die within the year. These are some of the reasons that motivated the people who invented the mobile stroke units to make it happen. MSUs use ambulances that are specially outfitted and telemedicine to perform blood tests, CT scans and TPA before the patient gets to the hospital. As a result, the chances of the patient’s survival increase by 70 percent. The possibility of the stroke recurring is also lowered significantly.

2. Miniature leadless pacemakers
Pacemakers are a lifesaver for patients with problems such as arrhythmia. However, the conventional pacemaker implantation comes with its own risks. These include clot development, pacemaker infections, air leaks and pacemaker malfunction. These are conditions that affect one in 50 to one in 100 pacemaker patients. The new leadless pacemakers are smaller than the conventional ones making them less likely to create problems. They are also implanted on only one of the heart chambers, making the procedure less risky.

3. Wireless Wearable Sensors
The introduction of Smartphones brought along the possibility to create phone applications that would help monitor people’s health from a distance. These apps range from the simple wellness apps that measure one's exercise levels per day to more important apps that help manage chronic and life threatening conditions. The wearable sensors send real time data to hospitals about the condition of the patient and when properly utilized, could help manage their health.

4. Warm Donor Organ Perfusion Systems
It is estimated that 6,000 people receive organ transplants every year. Unfortunately, another 1,500 die while waiting for their turn. One of the reasons these patients do not get the organs in time is that most of the organs get ruined in the process between harvesting and being delivered to the recipient. The new technology will allow for perfusion which will improve the viability of the organs as they get transported from the donor to the recipient. This will significantly reduce deaths that can be avoided.

5. 3D Printing
The development of 3D printing holds a lot of promise to the medical community. Researchers at the UCL School of pharmacy have been experimenting with the concept.
Through 3D printing, it will be possible to develop prosthetics and other devices that aid patient recovery within a matter of minutes. The accuracy that has been exhibited by 3D printing in other areas of fabrication is enough evidence that its introduction to the world of medicine will bring many benefits. For now, MedShape has gotten FDA approval to use a 3D device that treats bunions. Bigger and better things are expected to follow. Other technologies that belong here include enterprise imaging technologies for scans, MRIs and X-rays.

6. Telepresence and Telemedicine
The most venture capital investment in medicine in the year 2014 went to telemedicine. Firms such as Doctor on demand are making affordable and reliable primary care for patients. The clinical development process is also making a lot of gain from the advent of telemedicine.

For these technologies to achieve their desired goals, they will have to:
• Speed up the clinical development process.
• Communicate simply and easily to stakeholders in the medical community.
• Create new business models
Only by making these changes will the new technologies maximize their usefulness to their patients and improve the manner in which healthcare services are delivered to mankind.

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Monday, November 14, 2016

Jay Baer Announced as Emcee and Keynote for ePharma Summit 2017

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Dubbed the "world's most inspirational marketing and customer service keynote speaker", Jay Baer, has officially joined ePharma Summit 2017.

Baer will keynote and emcee during the course of our 3-day summit, beginning March 6 until March 8, 2017.

What are some important fun facts you should know about Jay? Not only is he a renowned business strategist, but he is also a New York Times bestselling author of five books.

He is:
  • An entrepreneurial success story, having started five multi-million dollar businesses from scratch
  • Founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service
  • A media brand. Jay’s Convince & Convert Media division runs the world’s #1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives
  • An active venture capitalist and technology advisor, as well as an avid tequila collector
  • The world’s most retweeted person by digital marketers
  • The world’s #2 most retweeted person by B2B marketers
  • A go-to source for the press including NPR, USA TodayTime, Real Simple, CBC and many more
Do not miss your opportunity to see Baer speak and join the annual Epharma Summit at  New York City's Intrepid Museum, register using code BAER200 for $200 off via ePharma Summit 2017.

Please make sure to download or event AGENDA.

(Source /Photo: Jay Baer/Facebook)

Thursday, November 10, 2016

How is Point-of-Care Ultrasound Changing Healthcare?

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 Not too long ago, the idea of creating pictures using sounds seemed impossible. Now, ultrasound technology is being called the ‘stethoscope’ of medicine. Recently, there has been an overwhelming amount of interest in point-of-care ultrasound and this new technology has changed the course of diagnostic healthcare.

What is Point-of-Care Ultrasound? Point-of-Care ultrasound refers to the use of portable technology for the purpose of diagnosis and therapy at the patient’s bedside. In the past 25 years, point-of-care ultrasound has proved to be a fast, accurate, noninvasive, inexpensive method of diagnosis. It has become common practice to use this technology during regular checkups and in emergency trauma patients as well.

Here are some of the ways that point-of-care ultrasound is changing healthcare:

Lowers costs. With the rapid advancement of technology, the cost of healthcare is also decreasing. Currently, the newer portable ultrasound devices being contrasted are focused on lowering the cost of the device by changing transducer design. The transmission of ultrasound images has even been successful in handheld devices such as smartphones and tablets.

Saves time. Portable and point-of-care ultrasound means that healthcare professionals can have easy access to ultrasound technology. This makes detection of disease easier and quicker. The emergency team at Sick Kids Hospital in Toronto has several stories to share where point-of-care ultrasound has lead to the quick detection of rare congenital disease, heart conditions, or cancers.

Accessible. Point-of-care ultrasound’s easy-to-use design allows it to be useful for non-certified individuals. With a little bit of training, these devices can serve as an essential tool for all healthcare professionals. Transfer of these ultrasound imaging has also made remote monitoring of patients extremely simple and convenient.

Improves care. The pediatric emergency medical unit at Sick Kids Hospital in Toronto has been using point-of-care ultrasound for 25-30% of cases coming through. Doctors at this hospital feel that the use of point-of-care ultrasound has improved the care of patients by making it easier and quicker to detect abnormalities.

The benefits of point-of-care ultrasound are plenty and new technology is constantly emerging and innovating this technology. The healthcare field must invest time in training healthcare professionals to efficiently use this technology and reap the benefits of portable ultrasound devices.

Related Articles:
Transparency in Healthcare: Marketing vs Strategy
More HCPs Opting for Digital Technology During Clinical Trials