Friday, December 30, 2016

ePharma Exclusive Whitepaper: Six Trends in Pharma Marketing

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Several weeks ago, ePharma was fortunate in partnering with eConsultancy, a digital marketing agency, to conduct some research on trends in pharma marketing we should be ware of, both past, present and future. What we learned was that, nearly everything healthcare and what pharma marketers did in 2015 is obsolete. The skills and capabilities required for marketers to successfully connect with key audiences (both healthcare providers as well as consumers and patients) are completely new.  Here are some trends to explore now and in 2017.
  • Consumer Behavior
  • Physician Connections
  • Social Media
  • Millennials
  • Electronic Health Records (EHRs)
  • Content & New Ad Types  
Get the full report when you Download this Exclusive Whitepaper.

 For more details on our annual 2017 ePharma Summit please make sure to also Download Our Brochure and learn more About Our Speakers!

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