Tuesday, January 31, 2017

5 Digital Experts Predict What's Next in Healthcare Transformation

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While some pharma marketers are figuring out new digital strategies to implement in 2017, there are some that are ahead of the pack.

In fact, these experts were even nominated for the 2017 class of Top 40 Healthcare Transformers. as per MM&M.

What changes should we expect in the digital health space? 

According to Robert Wachter, M.D, Professor and Chair, Department of Medicine, University of California, San Francisco, "As more hospitals merge and consolidate into health systems and share EHRs, very different medical staffs need to come together to agree on things like formularies and clinical decision support. When each hospital had its own EHR, it could decide these things for itself. Now, the linking of computers is beginning to force a degree of systemness and standardization that will challenge many multisite organizations."

Unity Stoakes, Co-Founder and President, Startup Health, however, is focusing on the rising billions.

"...new healthcare market opportunities in emerging markets with billions of news customers and significantly different business and care delivery models," he adds.

"Even though the U.S. is the biggest healthcare market in the world --- spending about $3 trillion a year --- there's a much bigger global opportunity as billions of new customers enter the healthcare market."

Greg Cohen, Associate Director, Global Strategic Marketing, of UCB, Greg Cohen, notes that "In Web 1.0, patients flocked to the internet because they could find information that helped balance the asymmetric patient-physician relationship in ways that benefited both parties.... social networks changed the way information was created, categorized, and discovered. As a result, patients were able to connect with each other at incredible scale with specialized communities for any given disease."

As we move into Web 3.0, Cohen adds that "the world of connective and predictive intelligence — patients will no longer seek out all the information on their condition; they will look for just the right information, personalized to their situation. Patients need to be able to trust the information is credible and accurate. And while a part of the next wave will be highly technical, the complementary part will be highly human. They will want to engage with healthcare professionals in more frequent, yet shorter interactions, balancing the technical with the personable."

For the complete list of influencers and thought-leadership, please head over to our media partner MM & M.

Greg Cohen and Unity Stoakes (photographed from right above) are also featured in our exclusive ePharma whitepaper, The Future of Digital Health: Technological Advancements That Will Impact the Pharmaceutical Industry, providing more insight on the future of digital health.

Make sure to download your copy to learn more about what they had to say.

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(Source: MM&M/Photos: Twitter)

Monday, January 23, 2017

What a CT Scan Can Tell You About Your Lungs

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Over the last half century, technology has made possible the probing of the solar system and galaxy beyond. People can instantly correspond with anyone in the world. We can see—in real time—events and phenomena heretofore only reported by second and third hand accounts. Yet with all of the distance breached by modern devices, we are also able to know in detail the goings on inside our own bodies. With the advent of computed tomography (CT) imaging, known familiarly as “CAT scans,” doctors and their patients now get a bird’s eye view of internal organs. This scientific know-how goes beyond simple x-rays to reveal cross-sections of tissue. Few parts of the anatomy benefit from this to the degree of the lungs.

Lungs – The Ins and Outs

The lungs are porous organs on each side of the chest that receive and dispel air. Air is received through the windpipe, or trachea, and its oxygen is transmitted into the bloodstream by means of tiny sacs called alveoli. These sacs work in two directions as they also remove carbon dioxide from the blood and enable its exhalation. This exchange of oxygen and CO2 is called respiration. With each breath the lungs expand and contract, movement made smoother by the covering of pleura, a membrane lubricated by thoracic fluid. Comprised of sections, the right lung has three lobes whereas the left lung has two. Operating without obstruction, the lungs supply oxygen to the cells of the body while disposing of waste gases that would otherwise be toxic.

Without Air to Spare – Lung Diseases and Pathologies

There are many and various conditions that can afflict the lungs. Some are congenital; others, environmental; and still many others, due to the intentional ingestion of toxins, e.g. smoking cigarettes. A clear example of inborn lung disorders is asthma, where the bronchial tubes (extended from the trachea) swell from inflammation, causing contractions and shortness of breath. Of course, asthma can also result from allergies and viral infections. Another genetic lung complication is cystic fibrosis, when mucus accumulates without dissipating. Environmental disorders include mesothelioma, a form of cancer that is connected with long-term exposure to asbestos. For those in the eastern and central United States, histoplasmosis is a type of pneumonia that comes from certain fungi native to these regions.

Tobacco – The Greatest Offender

Among the thousands of chemicals found in tobacco smoke are found arsenic, lead and tar. Responsible for over 438,000 deaths each year, cigarette smoking is the number one cause of preventable death in the United States. In addition, 41,000 losses of life are related to second-hand smoke. Tobacco smoking is implicated in chronic obstructive pulmonary disorder, when exhalation becomes so compromised as to create shortness of breath. Chronic bronchitis is yet another consequence of smoking, as is emphysema—when the delicate walls between alveoli are eroded and air is trapped within the lungs. Looming large over them all is lung cancer. In fact, the American Cancer Society projects 222,500 new cases of lung cancer in 2017…and 155,870 deaths from same.

Moving Away from Tobacco

Cancer and other degenerative lung diseases can be detected with low-dose computer tomography. This spiral method of CT releases small amounts of radiation, enough to create resolute images of the lungs. If small nodules or other irregularities appear, the physician may order a biopsy for confirmation. With this vivid information now available, it is no surprise that many smokers are looking to transition from tobacco. One option that is gaining traction is the e-cigarette. Although these devices may deliver small amounts of nicotine, they are primarily stocked with vape juices, i.e. vegetable glycerin (VG) and propylene glycol (PG). VG is a vegetable-based thickener and sweetener; PG, an additive used for flavoring and coloring. Composed of such matter, e-cigarettes provide smokers with another option as they consider the effects of tobacco.

Wednesday, January 18, 2017

[Exclusive Whitepaper] How Will the Growth of Digital Health Impact Provider & Patient Relationship?

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The third of our three-part whitepaper series explores the direct impact that digital health has on provider and patient relationship.With patients more involved, cost increasing and time becoming less limited, the scope of the provider-patient relationship has changed.
Patients and providers have begun to complain that the technologies of recent years that were promised to be faster, easier and cheaper, are actually slow, cumbersome and hindering the face-to-face interactions in health settings. So what comes next in repairing and maintaining this significant relationship, and how can digital health and medicines revolutionize for the better?

Health care providers, clinicians, economists and policymakers consistently agree that engaged patients live longer, have better outcomes, and cost less than those who are not engaged with the health system. Better yet, those who have a good relationship with a health provider are more likely to trust the system, adhere to treatment and follow up as recommended . Yet many technological advances that were designed to make the care system better have instead led to barriers between the patients and providers.
Here are the three areas impacting this change:

1. Consumers Are Changing
2. Physicians Providing Assistance
3. Value-Based Care Setting the Stage

For the full report Download the Exclusive Whitepaper.

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[Whitepaper 1] The Future of Digital Health: Tech Advances Changing Big Pharma
[Whitepaper 2] Digital Health Set to Change Provider and Patient Marketing Efforts
[eConsultancy x ePharma Whitepaper: Six Trends In Pharma Marketing

Tuesday, January 17, 2017

[Exclusive Whitepaper] Digital Health Set to Change Provider and Patient Marketing Efforts

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Back in December we shared the first of three exclusive whitepapers with the ePharma community.

We've got exciting news! We can now share the second exclusive paper of the three-paper series, While the first explored the future of digital health, our second paper focuses on how digital health has impacted and changed marketing efforts feared toward the provider and patient.

Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity. In fact, marketing efforts around digital health have significantly increased most pharma, medical device and clinical solutions budgets while attempting to influence an entirely new kind of consumer. We can see this transition very clearly in how health entities market to patients and to providers, all of whom are consumers and users in this new digital world. With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem.
What can you learn about the shift in provider and patient marketing? There are three key areas to explore:

1. Consumer Awareness
2. B2B Becoming B2C
3. Legal Aspects 

For the full report, download the exclusive whitepaper >>> Digital Health to Change Provider and Patient Marketing.

Related Articles: 
[Whitepaper 1] The Future of Digital Health: Tech Advances Changing Big Pharma
[eConsultancy x ePharma Whitepaper: Six Trends In Pharma Marketing

Friday, January 6, 2017

Technology Disrupting the Digital Health World

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There has been a dramatic increase in health technology over the past few years. However, some critics argue that 2016 has seen the greatest rise on digital health technology. These new innovations have disrupted the medical world and are changing the way healthcare is practiced in this day and age. Medical apps and technologies are helping save hospital costs and make healthcare more accessible.
Here are some technologies that have changed the digital health game:

Star Trek Style Tricorder
In the Star Trek movie, a hand-held device, known as the Tricorder, is used to observe and examine unfamiliar environment and to record and review data. A similar device is currently being created at the XPrize contest, which will help doctors in patient examinations and will aid in forming diagnosis.

Artificial Retinas
A person is considered legally blind if they have lost their peripheral vision. A company called Nano-Retina has come up with a solution to solve this complex and debilitating problem. A nano-retina device has been created (the NR600 Implant and Eyeglasses) that will replace the damaged cells of the eye and stimulate the remaining healthy cells of the eye to increase functionality.

Advancement in Prosthetics
There has been a tremendous amount of development in the biomedical field. Prosthetics devices that are currently in the works will potentially be controlled through neural signals. Once an interface is created that is compatible with the human central nervous systems, this technology could be out in the market to help individuals return to active duty and maintain their quality of life.

Remote Patient Monitoring
Patient monitoring programs and apps have been booming in healthcare currently. These programs allow doctors to collect patient data and patient vitals remotely and ultimately cut healthcare costs while increasing access to care.

Mobile Stroke Unit
Mobile stroke units (MSUs) are used in conjunction with ambulances, staff members, and telemedicine teams to perform blood tests, CT scans, and other tests before the patient arrives at the hospital.

These are only a few of the amazing technologies that have emerged over the past year to make big changes in the digital healthcare world. Many more advancements may be seen in the New Year and hope is that we will see improvements in the healthcare system with the help of these disrupting innovations.


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