Thursday, February 23, 2017

Embracing Millennial Patients: Healthcare Marketers Agree Millennials Are Tomorrow's Patients

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Seventy-seven percent of healthcare marketers agree that millennials are tomorrow's patients. The finding is a result of a survey, presented by ePharma Summit and Medical Marketing and Media, to take a closer look at this demographic.

In a first-ever survey of it's kind, the results were drawn from 284 qualified respondents in the pharma and health marketing fields, between December 21, 2016 and January 18, 2017. Of that number, 140 respondents were professionals with expertise in pharma and medical devices, while 144 respondents were from agencies.

As millennial patients age (Gen Y), replacing baby boomers, marketers are forced to adapt to this changing market and the way they communicate, filtering through the noise of the digital era, to better serve these patients.

There were two key areas we took a look at; millennial attitudes and the top pharma challenges. Here are some of the results:

Most important attitudes healthcare marketers associate with Gen Y are:
  • 79% self-care
  • 78% highly social and distrusting of authority
  • 75% purpose-driven
As for the top pharma challenges when targeting millennials:
  • 81% mobile integration
  • 81% patient centricity
  • 78% of value-based outcomes

Take a look at the results!

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Tuesday, February 14, 2017

Why I'm Excited for the ePharma Summit 2017

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As a healthcare professional in training, I have had many opportunities to realize the potential for digital innovation within the healthcare industry. New technologies in this field have been emerging all over the world and spreading like wildfire to fill the gaps in the health system.

My interest in the field of digital health and innovation has been growing over the years and has led me to take on several opportunities in this field. After conducting research on Mobile Health technology at the Juravinski Cancer Center, I was approached by ePharma with an opportunity to research and write about some of the most cutting-edge technology entering the eHealth ecosystem.

Even more exciting than this was the invitation I received to attend the ePharma Summit in March in New York City. In the past, this eHealth-focused conference has brought together over 800 professionals leading the digital transformation in the pharma and healthcare world to discuss new advancements and techniques to improve healthcare. This year, this conference will have hundreds of representatives from digital health companies that are currently making an impact in healthcare and will also bring guest speakers like Jay Baer (Founder of Convince and Convert) and Ritesh Patel (Chief Digital Officer of Ogilvy CommonHealth Worldwide) to discuss ehealth strategies. With MBA crash courses, discussions about how ehealth can empower patients, and presentations on cutting-edge technology, this conference will be filled with new ideas and conversations between experts on how healthcare can be improved.

For an individual such as myself, who is passionate about the digital health field, this conference will serve as the perfect opportunity to connect with some of the leading expert in ehealth and learn about the groundbreaking technologies making their impact on health.

Written By: Rida Haider
Blog: Rida Haider Blog
Articles Written By Rida:
Technology Disrupting the Digital Health World
Six Pharma Innovations Pharma Marketers Should Be Aware of

ePharma Summit kicks off on March 6 at The Intrepid Sea, Air and Space Museum, and concludes at The Times Center on,March 7th-8th.

For more about the event, download a brochure >>>

And to learn more about topics, we'll cover this year, including how the growth of digital has impacted HCP and Patient Marketing, please download our exclusive whitepapers >>>

Thursday, February 2, 2017

Ogilvy's Own Ritesh Patel Chosen to Present at ePharma 2017

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We're proud to announce our partnership with Ogilvy CommonHealth Worldwide's EVP, chief digital officer, Ritesh Patel. Patel will keynote at our annual ePharma Summit 2017 from March 6-8 in New York City; bringing his 18+ years of experience in the industry

The summit takes place aboard the legendary Intrepid Sea, Air and Space Museum and the Times Center. How cool is that?
ePharma brings together more than 800 pharma, agency, technology and solution providers leading digital transformation. Over the three-day event, attendees will hear from 35+ speakers, participate in networking events, panel discussions, and presentations, and be addressed by keynote speakers from the pharma and healthcare ecosystem. Mr. Patel will close out the first day of ePharma with his keynote address, "The Agency Perspective: IoT and Connected Health and the Disruption of the Patient/Doctor/Pharma Relationship." Mr. Patel will draw on his 18+ years of experience as he examines how digital innovation and technologies are poised to have a major impact in the current healthcare landscape.
To read the official press release, please visit: